Smithsonian reaches OVER 10MM people across platforms.

Print

3.3MM

Digital

6.3MM

Events

1.2MM

Source: Publisher's Estimate, Google Analytics Oct – Dec 2023

MeetOur Readers

Smithsonian reaches millions of influential individuals with discerning tastes and a boundless curiosity for the world around them. They are open to learning new things every day, view challenges as opportunities, and embrace a combination of intellectualism, science and culture with a childlike sense of wonder.

International
Jetsetters

Culture
Vultures

Domestic
Travelers

Entertainment
Buffs

Techies

Active
Adventurers

Beltway
Influentials

Intellectually
Voracious

Green
Advocates

Active
Investors

Business
Decision
Makers

Globally
Engaged
Influencers

Civic
Engagers

Educated
Families

Media Kit

Digital

Denise Elliott

SVP, Media Group

202-633-5963

[email protected]

Ellyn Hurwitz

Marketing Director

212-916-1319

[email protected]

United States

Walker Mason

Sales Director

212-916-1302

[email protected]

Jaime Duffy

Travel Sales Director

212-916-1304

[email protected]

Direct Response

Alycia Isabelle

MI Media Services, L.L.C.
32 Shepard Road
Norfolk, CT 06058

860-265-8585

[email protected]

Europe

Japan

Mayumi Kai

011-81-3-6380-8794

[email protected]

Korea

All

Billboard

Mobile

Native

Pushdown

Slideshow

Takeover

Video

CUSTOM SLIDESHOW PUSHDOWN

This brand-new opportunity is the biggest and boldest slideshow billboard offering yet.

The Custom Slideshow Pushdown features a stunning, large-format slideshow and call-to-action with a backdrop, custom designed for you by Smithsonian’s Custom Content Studio. This full-screen pushdown descends from the top of the page, pushing down the editorial content. Desktop only.

Ad size: 1072x500, Full-screen width

CUSTOM VIDEO PUSHDOWN–CINEMA

A high-impact video pushdown unit.

The Custom Video Pushdown–Cinema is a brand-new opportunity that features video, imagery and a call-to-action all in one, custom designed for you by Smithsonian’s Custom Content Studio. This high-impact, full-screen video unit “takes over” the page, descending from the top. As the user scrolls down the page, editorial content will then appear. Videos auto-play on mute, with a user-initiated volume option. Desktop only.

Ad size: 1072x500, Full-screen width

VIDEO TAKEOVER PUSHDOWN

Your brand video will be front and center with this large-format, premium placement.

The Video Takeover Pushdown is a high-impact full-screen video unit that descends from the top of the page, pushing down the editorial content. Videos auto-play on mute, with a user-initiated volume option. Desktop only.

Ad size: Full-screen width

FIRST IMPRESSION TAKEOVER

When the first impression is the most important one.

Many users visit us through an article link and not via the home page. Through a First Impression Takeover, you’ll have 100% SOV of the ads on the first page a user lands on—the perfect opportunity for advertisers who are looking for high visibility and impact over a short period of time.

Ad sizes: 300x250, 728x90 or 970x250, 320x50, 300x600 (optional)

HOME PAGE TAKEOVER

Your brand messaging on our homepage. 100% of the time.

A high-impact Homepage Takeover offers advertisers a daily roadblock of 100% SOV of all ads on Smithsonianmag.com’s home page.

Ad sizes: 728x90 or 970x250, 300x250, 300x600

CUSTOM VIDEO BILLBOARD

An eye-catching and impactful video billboard.

The high-impact Custom Video Billboard units are both visually arresting and engaging, featuring both imagery, video and a call-to-action. Designed by Smithsonian’s Custom Content Studio, this billboard will simultaneously showcase your brand, drive video views and amplify your campaign. Videos auto-play on mute, with a user-initiated volume option. Desktop only.

Ad size: 1072x325

CUSTOM MEDIA SHOWCASE BILLBOARD

An innovative and impactful multimedia billboard.

The interactive Custom Media Showcase Billboard is tailored to feature three different messages in one unit to deliver maximum impact, engage users and meet your KPIs. The unit, designed by Smithsonian’s Custom Content Studio, can showcase video, content on your own site or promote native content on Smithsonianmag.com. Desktop only.

Ad size: 1072x500

CUSTOM SLIDESHOW BILLBOARD

A high-impact, interactive billboard.

The Custom Slideshow Billboard features striking photography and engaging content in an interactive format that is designed by Smithsonian’s Custom Content Studio to meet your KPIs. The unit includes a slideshow with six images, accompanying descriptions, and a call to action. Desktop only.

Ad sizes: Large Custom: 1072x500, Standard Custom: 1072x325

IN-ARTICLE VIDEO

High demand meets high performance with this premium video placement.

In-Article Videos sit within the content well of an article and open as the reader scrolls. The videos auto-play on mute until a user hovers over the ad. Once the user scrolls past the video, it minimizes to the lower-right hand side of the page for either the remainder of the video or as long as the user is on the page.

This premium placement provides the same user engagement as pre-roll but offers higher frequency, with placements across the site. In addition, the video minimization ensures high view-through and engagement rates on par with pre-roll.

Ad size Custom

IN-ARTICLE CUSTOM SLIDESHOW

Innovative, custom slideshows designed by Smithsonian for your brand.

The In-Article Custom Slideshow appear in story wells and within article content across the site, clearly marked as from a sponsor. Featuring up to six striking photos in a high-impact slideshow, along with links to native content, these units are designed to capture attention, engage users and drive traffic to native content on Smithsonianmag.com. Desktop only.

Ad size: 732x250

CUSTOM NATIVE PROMOTIONAL BANNER

Compelling custom content banners designed to drive traffic.

Styled in article headline format, the custom Native Promotional Banners appear in story wells and within article content across the site, clearly marked as from a sponsor. These units, built for you by Smithsonian, are an extremely effective method of driving traffic to your native content on Smithsonianmag.com.

Ad size: Custom

MOBILE SCROLLER REVEAL

Reach and engage your target audience on the go.

The Mobile Scroller Reveal is a full-screen unit that allows you to reach your target audience in a contextually relevant environment. For maximum impact and engagement, the full-screen creative is revealed behind the editorial content as the user scrolls down the page.

Ad size: 320x488

MOBILE CUSTOM SLIDESHOW

Designed by Smithsonian for your brand to engage a mobile-first audience.

Amplify your campaign with this high-impact Mobile Custom Slideshow, which features striking photography accompanied by native content across three to four slides. Designed by Smithsonian’s Custom Content Studio, these units will captivate consumers, surface native photo-heavy content to more readers and drive to native articles.

Ad size: 320x400

CampaignObjective

Expand awareness among cultural and adventure travelers to increase visitation to Costa Rica.

Smithsonian’sStrategy

Highlight the unique. We positioned Costa Rica as not only a place to relax and recharge, but we also zeroed in on the 50-year history of sustainability that has enabled it to become a unique destination for nature, wildlife and eco-tourism, thus garnering excitement—and bookings—among our readers who crave distinctive, authentic experiences.

PRINT ADVERTORIAL AND BRAND AD

CampaignObjective

Drive awareness of Hyundai as an innovator in alternative fuel vehicles and educate consumers to ultimately drive them to purchase.

Smithsonian’sStrategy

Focus on innovation for a better future. Many consumers are uncertain about changing their car usage habits and expectations. We created the information our readers want and need—the technology behind the vehicle, the impact on the environment and the future of mobility on a global scale—to empower them to feel confident about moving toward the purchase of a Hyundai alternative fuel vehicle.

PRINT BRAND AD (50^TH ANNIVERSARY OF EARTH DAY ISSUE)

CampaignObjective

Increase awareness for Microsoft through a large-scale national partnership and focus on Women Making History to encourage STEM education among girls.

Smithsonian’sStrategy

Leverage our high-profile event that kids are already wild about. Through alignment with Smithsonian’s Museum Day, we reinforced Microsoft’s dedication to education and increased excitement and joy for STEM-related fields among kids by showcasing female trailblazers across arts, science and innovation and bringing their accomplishments to life in the institutions that already honor them.

LIVE EVENT WITH DR. MAE JEMISON ON MUSEUM DAY

MICROSOFT HOLOLENS-POWERED INSTALLATION AT THE INTREPID SEA, AIR & SPACE MUSEUM

CampaignObjective

Increase Pfizer’s positive brand reputation by promoting its worldwide research & development efforts and by reinforcing its position as a leader and innovator, and dedication to diversity.

Smithsonian’sStrategy

Simplify the complex. By creating relevant and inspirational short videos that illustrate how Pfizer is making the once unimaginable a reality, we showcased the complexities of their amazing medical advancements in relatable and relevant terms for our readers—all through the lens of the brilliant men and women from around the world that are behind them.

CampaignObjective

Build brand awareness of Sabic and raise their profile as a forward thinking, innovative company.

Smithsonian’sStrategy

Simple yet targeted. We maximized reach while amplifying awareness of Sabic and their core business areas within relevant content that reinforced their deep commitment to innovative sustainability solutions.

PRINT BRAND AD

CampaignObjective

Generate interest in Taiwan among travel enthusiasts.

Smithsonian’sStrategy

Bring it to life. We inspired avid travelers to consider Taiwan as their next travel destination by creating custom content and a live experience that enabled them to discover first-hand the outdoor wonders, history, cultural attractions, cuisine and traditions that make it so special.

EXCLUSIVE SPONSORSHIP OF TAIWAN EDITORIAL HUB

EVENT: TAIWANESE NIGHT MARKET IN WASHINGTON D.C.

CampaignObjective

Promote tourism and encourage visitation to Louisiana, Missouri, Kentucky and Mississippi.

Smithsonian’sStrategy

Spotlight the unexpected. We transformed reader perceptions and inspired travel bookings by creating custom content that uncovered lesser known destinations and attractions, revealed the hidden gems and focused on the culture, history and heritage of these four popular destinations.

EXCLUSIVE SPONSORSHIP OF EXPLORING THE AMERICAN SOUTH EDITORIAL HUB

CampaignObjective

Amplify UAE’s position among influential space enthusiasts as a leader in space exploration and innovation.

Smithsonian’sStrategy

Capture the imagination. Through custom content that showcased the breadth and depth of the innovation, impressive technology and ambitious plans for the Emirates Mars Mission, we increased awareness and garnered excitement for the UAE Space Program.

EXCLUSIVE SPONSORSHIP OF THE FUTURE OF SPACE EXPLORATION EDITORIAL HUB

CampaignObjective

Build awareness and promote tourism to Zagreb.

Smithsonian’sStrategy

Pivot perceptions. While the Croatian coastline beckons many summer travelers, we positioned Zagreb as a year-round cultural destination brimming with festivals and culture of all kinds—gastronomical, musical, theatrical and artistic—to inspire readers and arm them with the information they need to plan their next vacation.

Our audience is INSATIABLY CURIOUS

Smithsonian reaches OVER 10MM people across platforms.

Print

Digital

Events

MeetOur Readers

InternationalJetsetters

CultureVultures

DomesticTravelers

EntertainmentBuffs

Techies

ActiveAdventurers

BeltwayInfluentials

IntellectuallyVoracious

GreenAdvocates

ActiveInvestors

BusinessDecisionMakers

GloballyEngagedInfluencers

CivicEngagers

EducatedFamilies

Advertising Info

Contacts

Denise Elliott

Ellyn Hurwitz

Walker Mason

Jaime Duffy

Alycia Isabelle

Mayumi Kai

Ad Products

case study

Costa Rica

Essential Costa Rica

CampaignObjective

Smithsonian’sStrategy

case study

Hyundai

The Electrified Future

CampaignObjective

Smithsonian’sStrategy

case study

Microsoft

Women Making History

CampaignObjective

Smithsonian’sStrategy

case study

Pfizer

Science Meets Science Fiction

CampaignObjective

Smithsonian’sStrategy

case study

SABIC

Chemistry That Matters

CampaignObjective

Smithsonian’sStrategy

case study

Taiwan

The Heart of Asia

CampaignObjective

Smithsonian’sStrategy

case study

Travel South

Exploring the American South

CampaignObjective

Smithsonian’sStrategy

case study

UAE

The Future of Space Exploration

CampaignObjective

Smithsonian’sStrategy

case study

Zagreb

Croatia’s Capital of Culture

CampaignObjective

Smithsonian’sStrategy

International
Jetsetters

Culture
Vultures

Domestic
Travelers

Entertainment
Buffs

Active
Adventurers

Beltway
Influentials

Intellectually
Voracious

Green
Advocates

Active
Investors

Business
Decision
Makers

Globally
Engaged
Influencers

Civic
Engagers

Educated
Families