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Our audience is INSATIABLY CURIOUS

Smithsonian reaches OVER 20MM people across platforms.

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Print

6.6MM

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Digital

12.7MM

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Events

1.2MM

Source: MRI Doublebase 2020, Google Analytics Oct-Dec 2020

MeetOur Readers

Smithsonian reaches millions of influential individuals with discerning tastes and a boundless curiosity for the world around them. They are open to learning new things every day, view challenges as opportunities, and embrace a combination of intellectualism, science and culture with a childlike sense of wonder.