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Smithsonian Magazine

Our Mission
Smithsonian magazine informs and inspires readers with knowledge they can trust through a balanced editorial blend of topical, relevant issues and historical perspective. Every month Smithsonian leads the conversation with coverage of culture in all its forms, including travel, the arts, history, biography, science and the natural world, through narrative, photography and first-hand reporting.

Our Readers
The Smithsonian audience is a group of influential thinkers who trust us to present factual, well-researched and insightful articles, giving them the tools to make well-informed decisions. Each month, Smithsonian reaches millions of well-rounded, discriminating individuals who have discerning tastes and boundless curiosity.

Our Writers
Smithsonian only features writers and journalists who are experts in their fields. Always respecting the intelligence of the Smithsonian reader, our writers deliver the highest quality editorial, sharing knowledge and educating our readers.


Audience 6,862,000    Male/Female 50/50   Median HHI $81,211
Source: GfK MRI Doublebase 2019

2020 Editorial Calendar

Populating America | January/February 2020
Women's History| March 2020
Planet Positive | April 2020
Travel Issue | May 2020
Secrets of American History| September 2020
End of the Year | December 2020

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