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Smithsonian Magazine

Our Mission
Smithsonian magazine informs and inspires readers with knowledge they can trust through a balanced editorial blend of topical, relevant issues and historical perspective. Every month Smithsonian leads the conversation with coverage of culture in all its forms, including travel, the arts, history, biography, science and the natural world, through narrative, photography and first-hand reporting.

Our Readers
The Smithsonian audience is a group of influential thinkers who trust us to present factual, well-researched and insightful articles, giving them the tools to make well-informed decisions. Each month, Smithsonian reaches millions of well-rounded, discriminating individuals who have discerning tastes and boundless curiosity.

Our Writers
Smithsonian only features writers and journalists who are experts in their fields. Always respecting the intelligence of the Smithsonian reader, our writers deliver the highest quality editorial, sharing knowledge and educating our readers.


Demographics

Audience 7,073,000    Male/Female 53%/47%   Median HHI $76,557
Source: GfK MRI Doublebase 2017


2018 Editorial Calendar

1968: Special Issue | January/February 2018
Open Issue | March 2018
The Future Issue | April 2018
Travel | May 2018
Open Issue | June 2018
Double Issue | July/August 2018
Secrets of American History | September 2018
Open Issue | October 2018
Open Issue | November 2018 
American Ingenuity | December 2018
 

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