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Smithsonian Magazine

Our Mission
Smithsonian magazine informs and inspires readers with knowledge they can trust through a balanced editorial blend of topical, relevant issues and historical perspective. Every month Smithsonian leads the conversation with coverage of culture in all its forms, including travel, the arts, history, biography, science and the natural world, through narrative, photography and first-hand reporting.

Our Readers
The Smithsonian audience is a group of influential thinkers who trust us to present factual, well-researched and insightful articles, giving them the tools to make well-informed decisions. Each month, Smithsonian reaches millions of well-rounded, discriminating individuals who have discerning tastes and boundless curiosity.

Our Writers
Smithsonian only features writers and journalists who are experts in their fields. Always respecting the intelligence of the Smithsonian reader, our writers deliver the highest quality editorial, sharing knowledge and educating our readers.


Demographics

Audience 6,885,000    Male/Female 54/47   Median HHI $82,936
Source: GfK MRI Spring 2018


2018–2019 Editorial Calendar

WWII | November 2018
American Ingenuity | December 2018
America at War | January/February 2019
Women's Initiative| March 2019
Travel Issue | April 2019
Future Issue | May 2019
Lunar Landing 50th Anniversary| July/August 2019
American Ingenuity | December 2019

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