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Smithsonian Magazine

Our Mission
Smithsonian magazine informs and inspires readers with knowledge they can trust through a balanced editorial blend of topical, relevant issues and historical perspective. Every month Smithsonian leads the conversation with coverage of culture in all its forms, including travel, the arts, history, biography, science and the natural world, through narrative, photography and first-hand reporting.

Our Readers
The Smithsonian audience is a group of influential thinkers who trust us to present factual, well-researched and insightful articles, giving them the tools to make well-informed decisions. Each month, Smithsonian reaches millions of well-rounded, discriminating individuals who have discerning tastes and boundless curiosity.

Our Writers
Smithsonian only features writers and journalists who are experts in their fields. Always respecting the intelligence of the Smithsonian reader, our writers deliver the highest quality editorial, sharing knowledge and educating our readers.


Audience 7,292,000    Male/Female 53.5%/46.5%   Median HHI $80,775
Source: GfK MRI Spring 2017

2017 Editorial Calendar

Greek Archaeology | January/February 2017
Rothschild Giraffes | March 2017
Evotourism | April 2017
Travel | May 2017
Future | June 2017
Double Issue | July/August 2017
Secrets of American History | September 2017
Open Issue | October 2017
Open Issue | November 2017 
American Ingenuity | December 2017

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