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Reader Demographics
| Readers | 6,879,000 |
| Male/Female | 48%/52% |
| Age 35-64 | 61% |
| Attended College+ | 78% |
| Professional/Managerial | 35% |
| Median HHI | $71,917 |
| Own Home | 80% |
| Base: Adults Source: 2009 MRI Doublebase |
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2010 Reader Profile (PDF, 52k)
To open or download the pdf for 2010 Reader Profile information, right click the file and select Save or Open.