Advertising Information

SMITHSONIAN.COM celebrates the creators, innovators and idea-makers who drive us forward to the future.  Furthering the Smithsonian mission "to increase and diffuse knowledge," reaches influentials across the web, engages them with what they want to know now, and gives them inspirational ideas, insights, and information to share. ranks #1 for:
   "Most Interesting" ranks in the top five for:
   "Most Believable"
   "Most Authoritative"
   "Most Trusted"
Source: Affinity's Spring 2011 semi-annual AMS Digital Magazine Scorecard

Unique Visitors

Average Daily Visitors

Source: Google Analytics, October 2013


Median Age 38.7   Median HHI $85,393   Male/Female 49%/51%
Source: comScore, October 2013. For full demographics download PDF.


70% original content from online editors

Tuan Nguyen | Innovations writer
Gilbert King | History writer
Joseph Stromberg | Staff writer
Tony Perrottet | Travel writer
Rose Eveleth | Smart News reporter

2013 & 2012
Webby Award Finalist
Best Writing

2014 Online Editorial Calendar

Human Body and Behavior beat / Museums in the 21st Century Series | January 2014

Innovation at the Olympics / Beatles / Best Cities for the Cultural Traveler / Photo Contest Winners / Video Contest Kick Off | February 2014

Mysteries of the Cosmos Special Report / Smithsonian Travel Digital Edition | March 2014

"Beautiful Things" Series Launch / 20 Best Small Towns | April 2014

Future Is Here Festival / Commencement Speeches / 20 Best Summer Festivals | May 2014

War of 1812 / The Future of Cities Special Report / Video Contest Winners | June 2014

The Future of Money Special Report  | July 2014

World War I Special Report  | August 2014

Museum Day Live! | September 2014

The Future of Earth’s Climate Special Report | October 2014

Ingenuity Awards / Fall of the Berlin Wall | November 2014

Advertiser Showcase

Smithsonian Media partnered with Empire State Development (ESD) to create an interactive, informative online program designed to engage our site visitors and promote ESD's Path Through History initiative. The program included a custom-designed landing page with clickable map, tour categories and a mix-and-match itinerary creator that you could share.

Smithsonian Media created an exclusive Energy Special Report for Statoil that featured articles, videos, photos and info-graphics as well as a special unit that incorporated Statoil native content.