To develop the next big mass-market wine, winemakers first hone flavor using focus groups, then add approved flavoring and coloring additives to make the drink match up with what consumers want.

The Science Behind Your Cheap Wine

How advances in bottling, fermenting and taste-testing are democratizing a once-opaque liquid

A vintage ad for Coca Cola from around the late 19th or early 20th century.

Coca-Cola’s Creator Said the Drink Would Make You Smarter

Like the wine and cocaine drink that preceded it, Coca-Cola was first marketed as a brain tonic

Order an old fashioned at the Frolic Room on Hollywood Boulevard, an old haunt of show business greats like Frank Sinatra and Judy Garland.

Lights, Camera…Cocktails! Five Historic Bars From Hollywood’s Golden Age

Toast the Oscars at one of these Old Holywood watering holes

The Daisy was a popular cocktail with many variations, including the Tequila Daisy.

Here’s How To Make the Margarita’s (Possible) Predecessor, the Daisy

This cocktail has its roots in the nineteenth century, and some of its first recipes are made with brandy, not tequila

How Moonshine Bootlegging Gave Rise to NASCAR

Rotgut and firewater are the founding fathers of our nation’s racing pastime

Atlas of Eating

When Happy Hour Was “Green Hour” in Paris

When the clock struck five, 19th-century Parisians turned to absinthe

A hot toddy isn't actually medicine, but it can feel like it is.

The Hot Toddy: A “Medicinal” Drink That Might Actually Work

On National Hot Toddy Day, warm up with this tasty drink, whether you’re sick or not

Whiskey? Check. Man bun? Check. Presidential presence? Check.

Cool Finds

In This New Portrait, George Washington Trades His Curls for a Man Bun

The first president turns hipster at a new D.C. restaurant

Eggnog is connected to a medieval drink called posset.

The Long, Rich, Boozy History of Eggnog

This December, we’re exploring the drink’s storied history

This Isolated Australian Region Is Home to Over 100 Wineries

An Australian wine region with epic surfing beaches, a welcoming vibe and standout Cabernets and Chardonnays

Heavy drinking can cause brain changes that make you want to drink more.

How a Genetically Engineered Virus Could Help the Brain Fight Alcohol Cravings

Heavy drinking can change the brain to make cravings worse. Can gene therapy change it back?

Are Pumpkin Beers, Thank God, Finally on the Way Out?

Some breweries are slowing production, as the trend may be fizzling

A coal power plant in Mehrum, Germany.

Future of Energy

Scientists Stumble on a New Way to Tackle Carbon Emissions: Turn It Into Alcohol

A surprising new use for nanotechnology essentially reverses combustion

Ortona = your new home.

Cool Finds

Italy Has a Free Wine Fountain

Quench your thirst with what could be the world’s most welcome glass of wine

In search of distinctly American beer hops.

Wacky, Wonderful, Wild Hops Could Transform the Watered-Down Beer Industry

The diversity of hops reflects a diversity of tastes and traditions that are part of an extraordinary evolution in beer

I just want to get this purr-fect.

Fur Real: Scientists Have Obsessed Over Cats for Centuries

Ten of the best feline-focused studies shed light on our relationship with these vampire-hunting, sexy-bodied killers

A new study investigates booze in bars.

Loud Sounds Can Make Your Drink Seem Stronger

The scientific reason that clubbing and cocktails go hand in hand—but shouldn’t always

“I’m not drunk, YOU’RE drunk”

New Research

People Feel More Tipsy if Their Friends Are Already Drunk

Understanding perceived levels of intoxication could help cities combat disorderly conduct

The fragile crystals are created when alcohol dries.

Art Meets Science

These Stunning Images Capture the Unseen Beauty of Booze

Drink to the magic of polarized light microscopy

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