Marketing
New Polish Museum Bytes Into the History of Apple Products
Over 1,000 artifacts get to the core of the iconic brand’s popularity
The Rise and Fall of World's Fairs
Sixty years after Seattle's Century 21 Exposition, world's fairs have largely fallen out of fashion in the U.S.
Why Your Favorite Sugary Breakfast Cereal Is Suddenly Everywhere
Nostalgia for childhood has led to new, fanciful flavors of maple syrup, snacks and even legal marijuana
Fashion Designer Willi Smith Looked to the Streets for Inspiration and Appreciation
The 1970s founder of WilliWear combined high-end design with mass-market appeal
How NASA Marketed Its Space Program With Fantastical Depictions of the Future
When it came to exploring the stars, Americans had to see it to believe in it
Land O'Lakes Drops the Iconic Logo of an Indigenous Woman From Its Branding
The story behind the image, and its removal, led to mixed reactions from the public, including native communities
Mr. Peanut Was the Creation of an Italian-American Schoolboy
One of the most iconic food brands was born in the imagination of a teenager, Antonio Gentile. Curator Kathleen Franz introduces the story
The Sleek History of Airline Maps
A new book explores the evolution of cartography throughout more than a century of commercial air travel
A Brief History of Smokey Bear, the Forest Service's Legendary Mascot
How the beloved figure has become a lightning rod in a heated environmental debate
Why We Should Bring Back the Tradition of the Christmas Orange
The appeal of a last-minute stocking stuffer
After 116 Years, Animal Crackers Have Been Freed From Their Circus Cages
A new redesign of the iconic treats shows animals walking across a savanna
From Budweiser to Heineken, Alcohol Brands Are Rampant in Hollywood Films
Over the past two decades, even G-rated films have amped up the booze labels
People Who Bring Their Own Grocery Bags are More Likely to Buy Junk Food
It’s all about perceived virtue
American History Museum Scholar on the History of the "I'd Like to Buy the World a Coke" Advertisement
The commercial that closed out the series finale of "Mad Men," explained
How Halitosis Became a Medical Condition With a "Cure"
Bad breath wasn’t perceived as a medical condition until one company realized that it could help them sell mouthwash
Meet the Woman Who Gives Products Their Names
A new toy is only as marketable as its name. That’s where Ellen Lutwak comes in
This Company Sold More Beer by Helping Waitresses Get Home Late at Night
Anthropology can have relevance for the business world—just ask this beer company
How Guinness Became an African Favorite
The stout's success stems from a long history of colonial export and locally driven marketing campaigns
