Marketing

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Where Did Pabst Win that Blue Ribbon?

The origin of Pabst's iconic blue ribbon dates back to one of the most important gatherings in American history

1980s aerobics clothes

Giving Thanks to Clothes That Stretch

Seeking comfort, holiday diners will don elastic to indulge their expanding waistlines. They should thank Thomas Hancock and his "masticator"

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The Return of the Hand-Painted Sign

Hand-painted signs are making a comeback, but are they the work of artists or "mechanics"?

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Incredible Political Fashion Statements From Past Elections

Forget buttons and T-shirts. Check out these mini dresses, bell bottoms and digital watches from old campaign trails

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The Witches of Halloween Past

Sexy or scary, the outfit has cast a spell on costume wearers going back many years

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Stocking Series, Part 4: The Rebellious Roll Garters

Wearing rolled stocking back then must have been akin to the liberating, punk rock feeling of wearing ripped fishnets today

Nudie’s Rodeo Tailors original label featured a topless cowgirl (left) who got a fringed bolero in 1963.

As a Matter of Fact: Jockeys, Tartans and Cowboy Glam

The real stories behind some fashion fads and classics hold some surprising twists

Maria Snyder, Italian Vanity, Versace, 1983

Antonio’s World: The Life and Work of a Celebrated Fashion Illustrator

Antonio Lopez's electrifying art defined the style of the times, 1960s-'80s. Now, a gallery show and book call renewed attention to his accomplishments

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Orlon! Dacron! Antron! The Great American Knits of Fall 1965

As this old newspaper ad supplement shows, in the heydey of synthetic knits, DuPont advanced its chemically made fibers as a key to "Better Living"

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Stockings Series, Part 3: Ads from the Archives, 1890-1939

For decades, Ivory sold itself as the suds that made legwear last longer

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The Swimsuit Series, Part 6: Ladies in Wading in Art

A look at how artists spent their summer vacations—at the beach

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Rebranding Amsterdam and What It Means to Rebrand a City

To help maintain its position as a popular European destination, Amsterdam embraced marketing with "I amsterdam," a brand campaign for the city and its residents

A badge designed for Chattanooga using the local Chatype font

How Chattanooga Created Its Own Font to Spur Urban Growth

Like products, cities need a brand identity. In this Tennessee city, a team of designers have created an official font

Alphonse Mucha in front of his first poster for Sarah Bernhardt

How Alphonse Mucha Designed the Nation State of Czechoslovakia

When the country gained its independence after World War I, Alphonse Mucha was called upon to design an important part of any country's identity - money

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How Advertisers Convinced Americans They Smelled Bad

A schoolgirl and a former traveling Bible salesman helped turn deodorants and antiperspirants from niche toiletries into an $18 billion industry

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The History of the Olympic Pictograms: How Designers Hurdled the Language Barrier

Infographic design first appeared at the Olympics in 1948, when the games were last in London

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Remembering Bloomingdale’s Chairman, the Dearly Departed Martin Traub, 1925-2012

The department store chain's visionary executive beat the competition in exotic fashion flair

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Wearing Wool, All Summer Long

Layered, corseted summer garments kept women proper and fashionable, if not cool

Nike's new Flyknit running shoe

The High-Tech Minimalist Sock-Shoe

Nike's latest innovation promises to improve runners' comfort, help the environment, and revolutionize shoe manufacturing

Better Feet Through Radiation: The Era of the Fluoroscope

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