Marketing

A sample elevator boot, graphic models, and the last on which it was made

How To Be Taller

A modern Scottish elevator shoe designer runs a global business from his Bangkok outpost

The Shape of Fruits to Come

How our need for convenience is redesigning our food supply

Re-creation of a dessert from the Chez Panisse menu. (Total cost: $3.98)

And for Dessert: An Object Lesson on Simple Pleasure

How a disappointing dessert becomes an object lesson on simplicity and pleasure

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Who Is Linda Tatersmith?

If flashy package design lure people into eating factory-extruded chemical slurries, why shouldn’t it work to trick food addicts into eating vegetables?

Airships and Oranges: The Commercial Art of the Second Gold Rush

How citrus crate label design fueled a boom that caused the art form's own demise

Testing the Tango at the University of California Citrus Breeding Program

Design Specs for a Genetically Ideal Snack

How plant geneticists are growing convenience food on trees

Visualization of California's statewide citrus production volumes.

Designing the Perfect Fruit

How a tiny, seedless fruit becomes the iPhone of the produce aisle

Branding a nation clearly poses many challenges.

Strike Up the Brand

In an ever more competitive world, nations strive for the perfect slogan

More than eight billion, or 13 million pounds, of Sweetheart candies are sold in the six weeks leading up to Valentine's Day.

The History of Sweetheart Candies

For over a century, the Valentine’s Day treats, and the messages printed on them, have matched the tone and jargon of the times

A 1910s Happy New Year postcard depicts a child running over a snowman.

Outrageous Postcards and Ads of Snowmen Gone Wild

Before the age of Frosty, the snowman was abused by children and exploited by advertisers

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