Who Is Linda Tatersmith?

If flashy package design lure people into eating factory-extruded chemical slurries, why shouldn’t it work to trick food addicts into eating vegetables?

Airships and Oranges: The Commercial Art of the Second Gold Rush

How citrus crate label design fueled a boom that caused the art form's own demise

Testing the Tango at the University of California Citrus Breeding Program

Design Specs for a Genetically Ideal Snack

How plant geneticists are growing convenience food on trees

Visualization of California's statewide citrus production volumes.

Designing the Perfect Fruit

How a tiny, seedless fruit becomes the iPhone of the produce aisle

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