1987 Predictions From Bill Gates: “Siri, Show Me Da Vinci Stuff”

The co-founder of Microsoft worried that, in the information age, people would prefer synthesized reality

Bill Gates
Bill Gates from a 1987 Microsoft promotional video

In 1987, Bill Gates became the world’s youngest self-made billionaire, making the Forbes 400 Richest People in America list with a net worth of $1.25 billion, up from a measly $900 million the year before. Gates was just 32 years old and Microsoft Windows was still very much in its infancy, the operating system having been introduced just a couple of years earlier in November 1985. The world of 1987 was an exciting one for Gates and he saw even more exciting things ahead.

The January 1987 issue of OMNI magazine featured predictions from 14 “great minds” about what the future held; specifically the world of 20 years hence. Bill Gates predicted that the world of 2007 would be filled with flat panel displays, diverse forms of interactive entertainment, highly advanced voice recognition software and the ability to access vast quantities of information at the touch of a button — this was a capital I, capital A, Information Age.

Gates explains the typical home of 2007:

You’re sitting at home. You have a variety of image libraries that will contain, say, all the world’s best art. You’ll also have very cheap, flat panel-display devices throughout your house that will provide resolution so good that viewing a projection will be like looking at an original oil painting. It will be that realistic.

And the information that is accessed with the help of these displays will seem limitless. His idea of a world database sounds quite familiar to the 1981 predictions of Neil Ardley that we looked at a few months back.

In 20 years the Information Age will be here, absolutely. The dream of having the world database at your fingertips will have become a reality. You’ll even be able to call up a video show and place yourself in it. Today, if you want to create an image on a screen — a beach with the sun and waves — you’ve got to take a picture of it. But in 20 years you’ll literally construct your own images and scenes. You will have stored very high-level representations of what the sun looks like or how the wind blows. If you want a certain movie star to be sitting on a beach, kind of being lazy, believe me, you’ll be able to do that. People are already doing these things.

Gates predicts the perfection of a technology that has been around for decades, but one that many people of 2012 might associate with the name Siri: voice recognition.

Also, we will have serious voice recognition. I expect to wake up and say, “Show me some nice Da Vinci stuff,”  and my ceiling, a high-resolution display, will show me what I want to see—or call up any sort of music or video. The world will be online, and you will be able to simulate just about anything.

I would love to see an iPhone commercial where Zooey Deschanel or Samuel L. Jackson say “Siri, show me some nice Da Vinci stuff.”

Gates continues by explaining that you’ll be able to realistically simulate racing formula cars in Daytona but worries what it might mean when people no longer have any reason to leave the house.

There’s a scary question to all this: How necessary will it be to go to real places or do real things? I mean, in 20 years we will synthesize reality. We’ll do it super-realistically and in real time. The machine will check its database and think of some stories you might tell, songs you might sing, jokes you might not have heard before. Today we simply synthesize flight simulation.

Gates believed that all of our technological advancements would also mean the end of credit cards and checks — old technologies replaced by voice and fingerprint recognition.

A lot of things are going to vanish from our lives. There will be a machine that keys off of physiological traits, whether it’s voiceprint or fingerprint, so credit cards and checks — pretty flimsy deals anyway — have to go.

Gates also welcomed the death of what he calls “passive entertainment.”

I hope passive entertainment will disappear. People want to get involved. It will really start to change the quality of entertainment because it will be so individualized. If you like Bill Cosby, then there will be a digital description of Cosby, his mannerisms and appearance, and you will build your own show from that.

Later in the article Gates is cautious and believes that we may eventually test just how much information the human mind can take.

Probably all this progress will be pretty disruptive stuff. We’ll really find out what the human brain can do, but we’ll have serious problems about the purpose of it all. We’re going to find out how curious we are and how much stimulation we can take. There have been experiments in which a monkey can choose to ingest cocaine and the monkey keeps going to create some pretty intense experiences through synthesized video-audio. Do you think you’ll reach a point of satisfaction when you no longer have to try something new or make something better? Life is really going to change; your ability to access satisfying experiences will be so large.

Gates ends his article by explaining that he doesn’t think we can really extrapolate with much accuracy from the year 1987.

But in the next 20 years you won’t be able to extrapolate the rate of progress from any previous pattern or curve because the new chips, these local intelligences that can process information, will cause a warp in what it’s possible to do. The leap will be unique. I can’t think of any equivalent phenomenon in history.

I’d argue that the vast majority of Gates’ predictions are actually fairly accurate. Here in the year 2012 we’ve seen many of his ideas about the world of 2007 become a reality. But perhaps the most interesting prediction of the bunch is about interactive entertainment. It’s fascinating that the internet has given rise to a remix culture that values slightly different modes of interaction — from the creation of a new video itself right down to the comments — though they’re typically unsanctioned by the original artists and rights holders.

For the time being, it would seem that modern copyright law makes these forms of remix entertainment targets for litigation — despite many obvious examples of fair use. And it’s not just remix culture, but the right to parody itself that has been under attack with the rise of the internet. An animated parody show about Bill Cosby himself, called House of Cosbys received a cease and desist letter in 2005 for even daring to imitate Bill Cosby’s voice and likeness. And if you’ve ever seen House of Cosbys you can probably attest that it’s likely not what Bill Gates had in mind when he was picturing the future.

Image above is a screenshot from this video:

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