Video

The Art Supreme: Hip-Hop & Fashion

Today, the influence of hip-hop seems intertwined with the fashion industry, to the point where we can barely imagine one without the other. But, in the early 1980s, fashion brands faced a dilemma: embrace hip-hop, an exciting, raw sound, or shun it for fear of offending mass audiences. Along came Run DMC, who proved it was possible for high fashion and hip-hop to work together. Today, luxury brands clamor to collaborate with hip-hop stars, hoping to tap into their trendsetting gifts and global reach. Join us as we recount the history of hip-hop’s journey from the fringes of fashion to becoming its favored collaborator and muse. (12:01)

Arts & Culture Ingenuity