The head of Hallmark, Donald Hall, is worth an estimated $1 billion, according to Forbes. Founded in 1910, the company has grown into the biggest greetings card manufacturer in the United States and by now, its brand is commonplace during the holiday season.
But Mary Savig and the Smithsonian’s Archives of American Art are here to remind you that not all cards come from a store. In her new book, Handmade Holiday Cards from 20th-Century Artists, Savig includes 190 illustrations of the original holiday cards held in the Archives. Some famous names pop up, including Josef Albers, John Lennon and Yoko Ono and Robert Motherwell. Unlike the Hallmark stock on the shelves, these cards weren’t meant to be sold, but were instead just sent between friends to mark a shared occasion.