Five Fascinating Details About the Media Mogul Who May Have Written ‘Mary Had a Little Lamb’

Everywhere that Sarah Josepha Hale went, success was sure to go

Sarah Josepha Hale
Sarah Josepha Hale was the 19th century's answer to Oprah. The Library Company

Did Sarah Josepha Hale write “Mary’s Lamb,” the eternal nursery rhyme about a girl named Mary with a stubborn lamb companion? The jury is still out—but it’s clear that the woman reputed for writing it was one of America’s most fascinating characters. In honor of the poem’s publication on May 24, 1830, here’s more about the supposed author’s life:

She was one of America’s most powerful media moguls...

Forget Oprah—in the 19th century, there was one queen of media, and her name was Sarah Josepha Hale. She first plunged into national prominence as one of the nation’s first published women novelists and poets. Her book Northwood: Or, Life North and South advocated that slaves be relocated to Liberia rather than continue to toil in the U.S. It attracted the attention of a Boston reverend who invited the recently widowed Hale to edit the Ladies’ Magazine, a new magazine aimed at fashionable women.

In 1837, Hale’s magazine was acquired by Louis Godey, who also owned the popular Lady’s Book, and Godey’s Lady’s Book, the new publication that emerged, quickly became America’s most influential magazine. At its height, the magazine had over 150,000 subscribers, was widely read by men and women, and featured some of the nation’s best literary talent, like Edgar Allan Poe and Harriet Beecher Stowe.

Known as much for its fashion plates and dress patterns as its uplifting poetry and edifying articles, the magazine was in print for another 70 years. Hale herself was at its helm for 40—enough time to become the most influential arbiter of fashion, culture and American female taste of her time. She used her influence not just to tell women what to wear, but how to think.

…but Hale didn’t think women should vote. 

Was Hale a feminist? The term is so laden with modern meaning that it’s hard to apply to a powerful woman like Hale. But though Hale supported everything from women’s education to employment, she though that women’s powers were intended to be used subtly. Not only did she oppose women’s suffrage, but she thought that women were better off wielding what she called a “secret, silent influence” on men instead of entering politics on their own.

The magazine juggernaut that Hale helmed impressed similar values on women, emphasizing the importance of a separate sphere in which women could reign over domestic issues and affect the behaviors of others through their own deportment. But though Hale’s magazine reinforced gender stereotypes, historians have argued that the “separate sphere” it upheld was actually a place where women could experience what little power and autonomy was available to them during the 19th century.

She fought a fierce battle to make Thanksgiving a national holiday 

Hale wasn’t just a writer: She was also a fierce social advocate. Born in New Hampshire, she was particularly obsessed with an idealized idea of New England, which she associated with abundant Thanksgiving meals that she claimed had “a deep moral influence.” Using the platform provided by Godey’s Lady’s Book, she began a national campaign to have a national holiday declared that would bring families together while celebrating the glorious festivals of yore. No matter that the first Thanksgiving was celebrated by a privileged few in a time of rampant starvation and the suppression of Native Americans—Hale wanted her Thanksgiving. And in 1863, after 17 years of advocacy including letters to five presidents, Hale got it. President Abraham Lincoln, embroiled in the Civil War, issued a proclamation setting aside the last Thursday in November for the holiday.

She once preserved a Boston monument with an epic craft fair 

Though Hale's legacy today revolves around putting turkey and mashed potatoes on tables everywhere, her interests extended to other New England icons. In 1840, Hale organized the mother of all craft fairs at Boston’s Quincy Market. The seven-day fair raised a whopping $30,000 to finish the building of an ornate obelisk to commemorate the Battle of Bunker Hill. That’s the equivalent of fundraising nearly $800,000 today.

Her nursery rhyme was inspired by actual events

The true authorship of “Mary’s Little Lamb” is disputed. According to the New England Historical Society, Hale wrote only part of the poem, but claimed authorship. The poem was included in Hale’s book Poems for our Children, which she intended “to inculcate moral truths and virtuous sentiments” to families and children.

Regardless of the author, it seems that the poem was inspired by a real event. When young Mary Sawyer was followed to school by a lamb in 1816, it caused a commotion. A bystander named John Roulstone wrote a doggerel about the events. The verse was so popular that eventually Mary sold the lamb’s wool for a higher price based on its fame. It earned $60, which was used to help rebuild Boston’s Old South Church. At some point, Hale herself seems to have co-opted the verse—though, if a 1916 piece by her great-niece is to be trusted, Hale called fraud, claiming that “some other people pretended that some one else wrote [the poem]” for the rest of her life.

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