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Food and Think

Pop Tarts

Unorthodox Foods for Mother’s Day

I dug some more into how food companies are positioning their products for this time of year, and some of my findings were, well, unconventional

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Mythology and the Raw Milk Movement

What’s behind recent claims about a milky unpasteurized panacea?

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Was America Named for a Pickle Dealer?

Amerigo Vespucci wasn’t entirely heroic—just ask Ralph Waldo Emerson

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The Cost of “No” on Potato Chips

What can snack food marketing tell us about political campaigns?

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Magical Thinking and Food Revulsion

Carol Nemeroff studies why certain foods, such as feces-shaped fudge, pink slime, or recycled tap water, gross us out

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The World’s Most Expensive Vegetable

Long before hops cones were used to make beer bitter, hops shoots were eaten as a spring green

Peanuts

The Legumes of War: How Peanuts Fed the Confederacy

Food shortages were a problem for both military and civilians. But even in these hard times, people could find relief in peanuts

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Colonel Curmudgeon and KFC’s Mascot Problem

Colonel Sanders thought the quality of his chicken had “slipped mightily” and the whole culture of fast food appeared to disgust him

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How the Titanic Tragedy Reshaped the Fishing Industry

Alarmed by the sinking of the ocean liner, a radio pioneer devised a way to detect icebergs—and then submarines, reefs and schools of fish

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Where Did Katniss Get Its Name?

The tuber that gave its name to the heroine of the Hunger Games books has its roots in an era when European explorers met native Americans

The Jolly Green Giant statue in Blue Earth, Minnesota

The Stories Behind Five Famous Advertising Characters

Inspired by the Sriracha Flamethrower Grizzly, a look back at some of the great icons of food branding

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Fiddlehead Ferns: How Dangerous is the First Taste of Spring?

The French botanist named 6,700 species in a manic quest for fame. But did his taste for wild foods do him in?

Does what you are hearing affect how you taste?

What Does Sweetness Sound Like?

Lab experiments show that we associate different sounds with different flavors, and that sounds influence how foods taste

Huntley and Palmers biscuit tins that were found in Antarctica.

The Art of the Biscuit Tin

Double-baked biscuits with a long shelf life were the food of choice for European travelers, and the tins they were packaged in are now collector’s items

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Making Noise and Selling Ice Cream

Put the bumpy, sour, off-key sound of a mobile ice cream vendor on repeat and play it loud, and you’ve got an infectious earworm

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The Sound of Success, Mobile Food Truck Edition

What does a folk song have to do with food trucks, Good Humor bars and the Beach Boys?

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S-O-F-T Double E, Mister Softee

A one-man band of an adman recorded an infectious three-minute earworm that will disrupt your sanity this summer

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Meet Food “Information Artist” Douglas Gayeton

The images convey invisible or purposely obfuscated ideas related to food, explained by the experts themselves

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