Mister Rogers Pioneered Speaking to Kids About Gun Violence

We need the children’s television icon now more than ever

To illustrate this article, artist Victoria Villasana applied colorful yarn to a photograph of Fred Rogers wearing his signature zippered cardigan. (Victoria Villasana)
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"Mister Rogers’ Neighborhood” had been on the air nationwide for only four months when Robert Kennedy was shot in Los Angeles on June 5, 1968. But the show’s creator, Fred McFeely Rogers, knew that children would need help processing the assassination—the second in the United States in just two months—so he worked through the night of June 6 on a special episode for parents. The half-hour show was taped the following day and aired on public television that evening, the day before Kennedy’s funeral. Fifty years later, it’s still mesmerizing TV.

The black-and-white scene opens on the perennially fearful Daniel Striped Tiger, a hand puppet worried about how breathing works. Daniel watches as his (human) friend Lady Aberlin shows that after she has let the air out of a balloon, she can blow it up again. As Lady Aberlin begins to reinflate the balloon, Daniel abruptly asks, “What does assassination mean?”

Lady Aberlin puts the balloon down. “Have you heard that word a lot today?”

“Yes, and I didn’t know what it meant.”

Lady Aberlin falters. “Well,” she says, “it means somebody getting killed in a—a sort of surprise way.”

“That’s what happened, you know!” says Daniel excitedly. “That man killed that other man!” Slowly he adds, “Too many people are talking about it.”

When the show cuts to Mister Rogers—so young!—on an empty set, he’s clearly troubled. Twisting his fingers, he says, “I plead for your protection and support of your young children. There is just so much that a very young child can take.

Fred Rogers’ Daniel Striped Tiger
Fred Rogers’ Daniel Striped Tiger lives on in the modern children’s cartoon “Daniel Tiger’s Neighborhood.” (The Fred Rogers Company)

In that moment Mr. Rogers became Mister Rogers. “This new children’s TV figure was suddenly talking to the whole family,” says Maxwell King, author of the upcoming Rogers biography The Good Neighbor and former executive director of the Fred Rogers Center for Early Learning and Children’s Media. The center, at Saint Vincent College in Latrobe, Pennsylvania (Rogers’ hometown), houses Rogers’ archive and hosts the Fred Forward Conference on childhood development research. “Rogers wasn’t just a soft-spoken newbie giving puppet shows for kids,” says King. “He was a very serious thinker about the impact of media on children.”

It was a topic Rogers had contemplated since he saw an episode of the “Three Stooges” as a college senior in 1951. He’d already been accepted at divinity school but straightaway got a job at NBC. His goal: to learn enough about the medium to produce children’s television shows where men weren’t mashing pies into each other’s faces. He worked his way up from assistant-producing to floor-managing before he was asked to develop programming for a new educational TV station in Pittsburgh. One show he created—“The Children’s Corner”—won an award in 1955 as the best locally produced kids’ show in the nation.

Rogers’ calm, happy demeanor contributed to his appeal among preschoolers. (The Fred Rogers Company)
Rogers and other puppeteers used hand puppets in the Neighborhood of Make-Believe. (The Fred Rogers Company)
Bill Nye the Science Guy paid a visit and inflated a balloon to explain chemical reaction. (The Fred Rogers Company)
David Newell, as the delivery man Mr. McFeely, was on the show for more than 30 years. (The Fred Rogers Company)

In his spare time, Rogers earned graduate degrees in theology and child development; he was ordained as a Presbyterian minister in 1963 and given the singular assignment of continuing his ministry via mass media. He did, moving to Toronto to host his own children’s show, “Misterogers,” for the Canadian Broadcasting Company. A few years later, he acquired the rights to the program, moved back to Pittsburgh, and retooled the show for public television. “Mister Rogers’ Neighborhood” was an antidote to slapstick comedies and lackluster children’s shows.

The after-school TV landscape in 1968 was pockmarked with local shows hosted by perky adults dressed as Skipper Sam, Cactus Cal and other “fun” characters who mostly introduced cartoons and clowned around with their studio audiences. Rogers’ program, airing at lunchtime or after school, didn’t cut capers. His set looked like a pediatrician’s office. He came in wearing Dad at Work clothes and changed into Dad at Home clothes, replacing his jacket with a cardigan (made by his mom) and his shoes with (embarrassing) navy Keds. He looked steadily into the camera, making it seem as if he saw each child individually. He spoke slowly and quietly, used battered old puppets instead of glitzy made-for-TV ones, and talked about feelings. And at the end of every half-hour show for more than 30 years, he promised each viewer, “You’ve made this day a special day, by just your being you.”

Adults watching him had to wonder if Fred Rogers ever stopped being Mister Rogers. If one of his two sons were to scream “I hate you!” would his reply be as quaintly measured as it was on the show? Probably. (“It was a little tough having the second Christ as my dad,” one of the boys later admitted.) “What you see is what you get with Fred,” his wife, Joanne, once told CNN, adding that she’d never been able to emulate her husband’s patience. His tranquillity could seem frightening or dorky, but it was sincere, and it was part of why we trusted him. There was nothing we could do that would shock Mister Rogers or make him angry at us.

The terrorist attacks of September 11, 2001, took place after Rogers had finished filming his final shows, but he taped a public service announcement for parents and caregivers—“those of you who grew up with us”—asking them to protect a new generation of children. “I’m so grateful to you for helping the children in your life to know that you’ll do everything you can to keep them safe and to help them express their feelings in ways that will bring healing in many different neighborhoods.”

Fred Rogers died in 2003, at age 74, but we still reach for his words. After the mass shooting at Marjory Stoneman Douglas High School in February, after the Florida International University bridge collapse, after the Austin bombings, after each tragedy, Mister Rogers reappears as a social media meme. In countless Twitter and Facebook posts, a sentiment Rogers first voiced to make John Lennon’s death in 1980 less scary is superimposed over an image of the man with a saintly smile and a cardigan: “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’”

Fred Rogers was one of those helpers and he believed that each of us could be, too. He liked us just the way we are, but he also gave us a way to be better.

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