Brain

If you've waited this long for it, it must be good, right?

Both Mice and Men Struggle to Abandon Their Best-Laid Plans

Rodents suffer from the same sunk cost fallacy that makes it so hard for humans to call it quits

Male bat-eared foxes spend much of their time with their offspring, grooming, engaging them in play and teaching them to forage.

This Is Your Brain on Fatherhood

What clownfish stepfathers and Dad-of-the-Year foxes teach us about paternal neurochemistry in the animal kingdom

The History and Psychology of Roller Coasters

Researchers take you on a wild ride through endorphins, brain chemistry and stress science to explain the allure of theme park thrill

We may see them as pests, but raccoons see humans as ripe for plundering. According to Suzanne MacDonald, they are "the only animal that would break into captivity because they think it’s a better deal."

How Humans Created the Ultimate Superpests

As urbanization continues to push wildlife to the brink, humans may need to reevaluate their role in habitat destruction

An African grey parrot, probably thinking intelligent thoughts.

Unique Brain Circuitry Might Explain Why Parrots Are So Smart

Their bird brains are not bird-brained

HHV-6, one of the viruses found in the brains of Alzheimer's patients.

Childhood Virus May Have a Role in Alzheimer's Disease

A study of 1,000 brains found two common types of herpes viruses were more prevalent in those suffering from the dementia-inducing disease

Australian researchers have shown that bees can distinguish nothing from various positive numbers.

Bees May Understand Zero, a Concept That Took Humans Millennia to Grasp

If the finding is true, they'd be the first invertebrates to join an elite club that includes primates, dolphins and parrots

Disgusting Things Fall Into Six Gross Categories

Open sores, body odors and other indicators of possible disease transmission top the list of things that gross us out

For most humans, meditating in the snow would be highly uncomfortable. For Wim Hof, it's euphoric. Note: Wim Hof not pictured.

Science Explains How the Iceman Resists Extreme Cold

MRI scans reveal that Wim Hof artificially induces a stress response in his brain

Aplysia californica crawls about in a tide pool in Abalone Cove Shoreline Park, California.

Scientists Say They Have Transferred ‘Memories’ Between Snails

A controversial new study suggests that RNA may play an important role in memory storage

The Versatile Extra-Sensory Transducer, or VEST, has 32 vibrating motors distributed around the torso.

Could This Futuristic Vest Give Us a Sixth Sense?

For starters, the new technology—appearing on 'Westworld' before hitting the market—could help the deaf parse speech and ambient noise

A lithograph by French caricaturist J. J. Grandville depicts the torture of too much noise.

Why Are We Always Searching For "A Quiet Place?"

Perhaps the real monster is not noise, but instead our own intolerance of unwanted sounds

This advertisement from San Francisco-based electronic cigarette company JUUL calls back the tobacco advertisements from the mid-20th century.

Ads for E-Cigarettes Today Hearken Back to the Banned Tricks of Big Tobacco

A new 'Joe Camel'-esque phenomenon may be igniting as the new fad takes a 21st-century page out of an old playbook

When persons with dementia engage with others who share their passion for the game, colorful memories can emerge.

A New Therapy Has People With Dementia Sharing Baseball Memories

Where were you when Willie Mays made 'The Catch?' Chatting with other fans, watching footage of old games and even playing wiffle ball can be therapeutic

The Proliferation of Happiness

A professor of consumer culture tracks the history of positive psychology

Unraveling the Genetics Behind Why Some People "See" Sound and "Hear" Color

Researchers find several genes that regulate the wiring for synesthesia in the brain

A test subject watching faces while hooked up to an EEG

A New Study Brings Scientists One Step Closer To Mind Reading

Researchers have developed a technique that uses the brainwaves captured by EEG machines to reconstruct the images you see

Fifty years after researchers dismissed the idea of learning while you sleep, we now know that sound and smell cues can reactivate memories during this time of rest.

Sleep-Learning Was a Myth, But You Could Strengthen Memories While You Snooze

Neuroscientists find that sound and smell cues could solidify lessons you learn during the day

FDA Approves Blood Test That Can Detect Concussions

The test is quick, effective and could help prevent unnecessary exposure to radiation

What Reddit Can Tell Us About the Afterlives of Banned Olympic Drugs

We analyzed 150,000 comments to find that the Internet is still openly discussing these mind-bending stimulants

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