How Wearable Tech Is Creeping Into the Beauty Industry

With the release of L’Oréal’s new UV-monitoring patch, beauty wearables are hitting the big time

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With the recent unveiling of L’Oréal’s wearable UV-monitoring patch, the world of beauty wearables has hit the big time. The market is already filling with wearables designed to monitor health—pulse, blood pressure, blood sugar and more—so beauty wearables are a logical next step. Though L’Oréal may be the first company to bring a beauty wearable to market, there’s plenty more coming down the pike. Look out for these interesting technologies in the near future. 

A Patch to Monitor Sun Exposure

Do you ever wonder how well your sunscreen is really working? Sure, you might have slathered on the SPF 35, but maybe some of it rubbed off? Maybe the sun is especially bright? Are you safe, or will you wake up Pepto-Bismol pink tomorrow? A new patch, touted as the first-ever beauty wearable, promises to solve this problem. Unveiled at this month’s Consumer Electronics Show in Las Vegas, My UV Patch from beauty giant L’Oréal contains photosensitive dyes that change color when exposed to UV rays. The heart-shaped stretchy adhesive patch, which is about one square inch in size and half the thickness of a strand of hair, takes into account your own skin tone and can be used underneath sunscreen. Users can upload photos of their patches to an app, which will provide further analysis. It will be available on the market later this year.

The patch was developed by L’Oréal’s beauty tech innovation wing, Technology Incubator, which worked with product engineering firm PCH and MC10, a company which makes stretchable electronics for monitoring health data. The companies suggest this will not be the only beauty wearable to come out of the partnership. “[This partnership] underscores the intersection of tech and beauty and the boundless potential of connected devices within the beauty market,” said MC10 CEO Scott Pomerantz in a recent press release. So stay tuned. 

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