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Thanksgiving Day Shopping Could Overtake Black Friday in Five Years

Whether non-virtual stores will succeed in drawing shoppers away from their turkey dinners and post-stuffing stupor, however, remains to be seen

Photo: Mahat Tattva

Black Friday, the notoriously insane day of sales and shopping following Thanksgiving, may soon be renamed “Black Thursday.” Or maybe “Black Turkey Day.” According to a study conducted by Adobe, within five year’s time Thanksgiving Day itself could surpass Black Friday in shopping expenditures. Here’s ZDNet on why this is happening:

The simple answer is that online retail giants are enabling such behavior with massive sales and limited-time deals that have been creeping up from Cyber Monday to Black Friday and onto Thanksgiving for the past few years now — which can only been aided by the increasing shift in online shopping from desktops to mobile devices.

This year’s Black Friday sales are projected to total around $1.6 billion, with Thanksgiving Day sales trailing slightly behind, at $1.1 billion. (December 2, proclaimed “Cyber Monday,” however, is supposed to draw a whopping $2.3 billion, however.)

Adobe highlighted that retailers with mobile channels in place will see more than 20 percent of their transactions stemming from smartphones and tablets, an increase of 47 percent year-over-year.

However, some companies are holding strong to the in-person shopping sprees, but are moving those sales to Thanksgiving Day. Kmart, for example, just announced plans to start its epic price-slashing this year at 6 a.m. on Thanksgiving Dy and continue those sales through 10 p.m. on Black Friday, adding up to a 41-hour, all-day-and-all-night holiday shopping bonanza, the Los Angeles Times reports. Somehow, you’re supposed to shop and make a giant feast at the same time. Or get it together to go to the store in post-stuffing stupor.

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