Ellen Lutwak is a writer, walker, and connector of people and resources. She tweets as @NameGirl and has worked with many branding agencies, including the global consultancy Interbrand and Tanj, a boutique firm named for the word “tangible” and the founders’ love of tangerines.
/https://tf-cmsv2-smithsonianmag-media.s3.amazonaws.com/filer/60/fe/60fe44ff-5624-416b-9bb2-ddbb972460e6/42-21909936.jpg)