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Ellen Lutwak

Ellen Lutwak is a writer, walker, and connector of people and resources. She tweets as @NameGirl and has worked with many branding agencies, including the global consultancy Interbrand and Tanj, a boutique firm named for the word “tangible” and the founders’ love of tangerines.

While working for Mattel for over 15 years, Ellen Lutwak had a hand in naming products as recognizable as Barbie.

Meet the Woman Who Gives Products Their Names

A new toy is only as marketable as its name. That’s where Ellen Lutwak comes in