How a Small Tweak Made Lego the Toy You Know Today

Name: How a Small Tweak Made Lego the Toy You Know Today
Uploaded: 2018-09-14
Duration: 208376
Description: Once a company of only 10 employees, Lego is now one of the most recognized brands on the planet-valued at over 14 billion dollars. But none of this could have been possible without Lego's revolutionary approach to play and commerce.

Once a company of only 10 employees, Lego is now one of the most recognized brands on the planet-valued at over 14 billion dollars. But none of this could have been possible without Lego's revolutionary approach to play and commerce. (03:28)