The American Football League's Foolish Club

Succeeding where previous leagues had failed, the AFL introduced an exciting brand of football forcing the NFL to change its entrenched ways

The 1960 AFL Championship game between the Los Angeles Chargers and Houston Oilers was typical of the high-risk, exciting brand of football the AFL was known for. (NFL / Getty Images)

Having risked his reputation by un-retiring from a 10-year career in the established National Football League for the upstart American Football League, George Blanda clearly wasn't afraid to gamble. In the final quarter of the AFL championship game on New Year’s Day 1961, the stakes were high. Backed up on their own 12-yard line, it looked like the Los Angeles Chargers might get the ball back with time to take the lead. But the Houston Oilers quarterback knew his opponents were going to blitz. He looped a swing pass to Heisman Trophy-winning running back Billy Cannon, who then broke a tackle and outraced everybody to pay dirt, giving the Oilers a 24-16 lead and the title. “That was the big play that killed them,” recalls Blanda, now 82, of the game.

Blanda ended up throwing for 301 yards and three touchdowns, outdueling the Chargers’ quarterback, future congressman and vice presidential candidate Jack Kemp. He also kicked an 18-yard field goal and three extra points. More than 41 million people watched the broadcast on ABC and 32,183 showed up at Jeppesen Field, a converted high school stadium in Houston. Players on the Oilers earned $800 each for the victory.

The game was typical of the high-risk, exciting brand of football the AFL showcased. While NFL games were often ball control affairs emphasizing the running game, the AFL aired it out, throwing downfield play after play, taking chance after chance. In the NFL championship game, played five days before the AFL game, the Philadelphia Eagles and Green Bay Packers passed 55 times for a total of 382 yards. The Oilers and Chargers combined for 73 passes and 472 yards. “Our goal was to score a lot of points, open up the game, and make it more viewable,” Blanda says.

Blanda threw for more touchdowns than he had during his NFL career in each of the seven seasons he was an AFL starter, including a high of 36 in 1961. He also threw 42 interceptions in 1962, which remains a record. "We took a lot of chances and threw a lot of interceptions," he says.

Former NFL executive Gil Brandt notes that for fans, even an unsuccessful deep pass play is more exciting than a run. Responsible for shepherding the NFL expansion Dallas Cowboys through their first season in 1960 as the team’s vice president for player personnel, Brandt, like others, figured the new league would soon fold, as other NFL challengers had. “They started from the back of nowhere. I didn’t think they ever would survive,” he says. “They did and all of the teams are still in operation. They’ve all done extremely well.”

The game and the entire 1960 season were vindication for the “Foolish Club.” That’s what the eight original AFL team owners called themselves because they were crazy enough to take on the firmly entrenched NFL. Among them were Texas millionaires Lamar Hunt and Bud Adams Jr., who had been refused entry into the NFL in 1959. Over the previous four decades other upstarts, including the All American Conference, had challenged the NFL. None were successful.

Perhaps the most lasting influence of the AFL is the offense conceived by Sid Gillman, the innovative Chargers’ coach, that used the passing game to set up the run, in contrast to the way football had been played for years. The descendants of Gillman’s coaching tree, including Bill Walsh, Al Davis, Chuck Noll, and Mike Holmgren, have won 20 Super Bowls combined.

The league’s legacy also can be seen in many of the innovations adopted by the NFL. The AFL put names on the back of players’ jerseys, made the scoreboard clock official (time had been kept on the field), offered the two-point conversion, and recruited African-American players, unlike some NFL teams. (The NFL’s Washington Redskins didn’t have a single black player the first year of AFL play and would not integrate until pressure from the federal government and commissioner Pete Rozelle forced team owner George Preston Marshall to trade for running back Bobby Mitchell) The AFL also played the first Thanksgiving Day game, an NFL tradition.

Blanda was typical of the so-called “NFL rejects” in the early AFL. He had retired before the 1959 NFL season after tiring of the Chicago Bears’ tight-fisted owner George Halas and was working as a trucking company sales manager. It turned out he had a few good years left, playing for the Oilers and then the Oakland Raiders. He retired in 1975 at age 48 after playing 26 seasons, more than anyone in history.

The New York Titans’ Don Maynard, another star who went on, like Blanda, to the Pro Football Hall of Fame, was a castoff from the New York Giants. Len Dawson languished five years in the NFL, starting two games, then became a superstar and future Hall of Famer with the Kansas City Chiefs.

About Jim Morrison
Jim Morrison

Jim Morrison is a freelance writer whose stories, reported from two dozen countries, have appeared in numerous publications including, the New York Times, and National Wildlife.

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