Google was a company built on the values of its founders, who harbored ambitions to build a powerful corporation that would impact the entire world, at the same time loathing the bureaucracy and commitments that running such a company would entail. Google professed a sense of moral purity — as exemplified by its informal motto, ‘Don’t be evil’ — but it seemed to have a blind spot regarding the consequences of its own technology on privacy and property rights. A bedrock principle of Google was serving its users — but a goal was building a giant artificial intelligence learning machine that would bring uncertain consequences to the way all of us live. From the very beginning, its founders said that they wanted to change the world. But who were they, and what did they envision this new world order to be?” ~ Steven Levy
Levy’s intimate account of Google’s inner tensions offers a sober look delivered with a kind of stern fatherly tenderness, brimming with its own opposing forces of his clear affection for Page and Brin coupled with his, at times begrudging, fairness in writing about Google’s shortcomings.
What I discovered was a company exulting in creative disorganization, even if the creativity was not always as substantial as hoped for. Google had massive goals, and the entire company channeled its values from the founders. Its mission was collecting and organizing all the world’s information — and that’s only the beginning. From the very start, its founders saw Google as a vehicle to realize the dream of artificial intelligence in augmenting humanity. To realize their dreams, Page an Brin had to build a huge company. At the same time, they attempted to maintain as much as possible the nimble, irreverent, answer-to-no-one freedom of a small start-up. In the two years I researched this book, the clash between those goals reached a peak, as David had become a Goliath.” ~ Steven Levy
Besides the uncommon history of Google, Levy reveals a parallel history of the evolution of information technology itself, a sobering invitation to look at the many technologies we’ve come to take for granted with new eyes. (Do you remember the days when you plugged a word into your search engine and it spat back a wildly unordered selection of results, most of which completely irrelevant to your query? Or when the most generous free web mail offered you the magnanimous storage space of four megabytes?)
Originally featured, with video, in August.
6. BOOKS: A LIVING HISTORY
What is an omnibus about history books without a book about the history of books? We’ve previously explored how books have been made from the Middle Ages to today, what the future might have in store for them, and why analog books still enchant us. In Books: A Living History, Australian historian Martyn Lyons (of A History of Reading and Writing in the Western World fame) explores how books became one of the most efficient and enduring information technologies ever invented — something we seem to forget in an era plagued by techno-dystopian alarmism about the death of books. Both a cultural time-capsule and an encyclopedia of bibliophilia, Lyons offers an invaluable record of our collective intellectual and informational journey across two millennia of written language and a profound peer into its future.
“It is difficult now to imagine how some of the great turning points in Western history could have been achieved without [the book]. The Renaissance, the Reformation, the Scientific Revolution and the Age of Enlightenment all relied on the printed word for their spread and permanent influence. For two and a half millennia, humanity used the book, in its manuscript or printed form, to record, to administer, to worship and to educate.” ~ Martyn Lyon
“Defining the book itself is a risky operation. I prefer to be inclusive rather than exclusive, and so I offer a very loose definition. The book, for example, does not simply exist as a bound text of sheets of printed paper — the traditional codex with which we are most familiar today. Such a definition forgets two millennia of books before print, and the various forms that textual communication took before the codex was invented.
“A traditional definition based only on the codex would also exclude hypertext and the virtual book, which have done away with the book’s conventional material support. I prefer to embrace all these forms, from cuneiform script to the printed codex to the digitized electronic book, and to trace the history of the book as far back as the invention of writing systems themselves. The term ‘book’, then, is a kind of shorthand that stands for many forms of written textual communication adopted in past societies, using a wide variety of materials.” ~ Martyn Lyons