Ford Motor Company launched a national advertising campaign, with ads appearing in the Saturday Evening Post, Harper's Weekly and other magazines. For an "unheard of" price of $850, the ads promised "a 4-cylinder, 20 h.p., five passenger family car—powerful, speedy and enduring." An extra $100 would buy such amenities as a windshield, speedometer and headlights.
Ford manufactured just 309 Model T's in 1908. But his new automobile was destined to be one of the most successful ever made. In 1913, Ford would institute the assembly line at his Highland Park, Michigan, plant. In its first year, the company more than doubled its output of Model T's, to 189,000, or about half the automobiles manufactured in America that year. By 1916, Ford would be making almost 600,000 cars a year and could lower the price of the Model T to $360, which produced more demand, to which Ford responded with more supply.
Henry Ford was superb at anticipating the future, but not even he could have predicted the popularity of the Model T and the effects it would have for years to come on how Americans lived and worked, on the landscape surrounding them and the air they breathed—on nearly every aspect of American life. The United States would become, in large part thanks to the Model T, an automobile nation.
It would be wrong to leave the impression that life was a frolic for most Americans. Vast numbers lived in poverty or near poverty. The working class, including some two million children who joined adults in steel mills and coal mines, labored long hours at occupations that were grueling and often dangerous. Tens of thousands of Americans died on the job in 1908.
In the fall of that year, the term "melting pot" entered the American lexicon, coined by playwright Israel Zangwill to denote the nation's capacity to absorb and assimilate different ethnicities and cultures. To our ears, the words may sound warm and delicious, like a pot of stew, but to Zangwill the melting pot was a caldron, "roaring and bubbling," as he wrote, "stirring and seething." And so it was. Violence erupted frequently. Anarchists ignited bombs. Gangs of loosely organized extortionists known as the Black Hand dynamited tenements in New York's Little Italy. Armies of disgruntled tobacco farmers, called Night Riders, galloped through Kentucky and Tennessee, spreading terror. Violence against African-Americans persisted, with dozens of lynchings in 1908. That August, whites in Springfield, Illinois—ironically, the hometown and resting place of Abraham Lincoln—tried to drive black citizens from the city, burning black businesses and homes and lynching two black men. (Like many events of 1908, even Springfield had a far-ranging impact: the riot led to the founding of the NAACP the next year.)
On the other side of the world, there was a breakthrough of sorts: on December 26, 1908, in Sydney, Australia, a 30-year-old African-American boxer from Galveston, Texas, named Jack Johnson stepped into the ring to fight Tommy Burns, the heavyweight champion of the world. Like every titleholder before him, Burns had refused to compete against a black man. But Johnson pursued Burns, badgering him until even whites began to suspect the Canadian was hiding beneath his white skin. Burns finally agreed to a match, but only with a deal that guaranteed him $30,000 of a $35,000 purse.
Johnson destroyed Burns before 25,000 spectators. Blood was pouring from Burns when police stopped the fight in the 14th round. The referee declared Johnson the victor. "Though he beat me, and beat me badly, I still believe I am his master," said Burns after the fight, already calling for a rematch.
Johnson laughed. "Now that the shoe is on the other foot, I just want to hear that white man come around whining for another chance." Eventually, Burns decided he did not want another chance after all.
Johnson would remain the heavyweight champion for seven years, fending off a series of "Great White Hopes." He would be sent to jail in 1920 after federal prosecutors, misapplying a statute meant to discourage prostitution, charged him with illegally transporting a woman across state lines for immoral purposes after he'd sent a train ticket to one of his white girlfriends. That was later, though. Now was Christmas, and Jack Johnson's victory was a gift for African-Americans to savor in the closing moments of 1908.
For all the problems, perhaps the most impressive trait Americans shared in 1908 was hope. They fiercely believed, not always with good reason, that the future would be better than the present. This faith was represented in the aspirations of the hardworking immigrants, in the dreams of architects and inventors and in the assurances of the rich. "Any man who is a bear on the future of this country," J. P. Morgan famously declared in December of 1908, "will go broke."