The 11 Things You Didn’t Know About Wheaties- page 11 | Arts & Culture | Smithsonian
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(Courtesy of General Mills)

The 11 Things You Didn’t Know About Wheaties

Wheaties has been around for nearly 90 years, but when did they start putting athletes on the cover?

Michael Jordan Has Been on the Cover 18 Times

Michael Jordon Wheaties Box
(Courtesy of General Mills)

The king of the flakes is Michael Jordan, who has appeared on Wheaties boxes 18 times, whether solo dunking the ball or with his Chicago Bulls teammates. Air Jordan first appeared in 1988, becoming the seventh athlete honored on the cover. His last appearance came in 1999 after he retired for a second time (he would return in 2001 before retiring for good after the 2002-3 season).

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