The 11 Things You Didn’t Know About Wheaties- page 10 | Arts & Culture | Smithsonian
(Courtesy of General Mills)

The 11 Things You Didn’t Know About Wheaties

Wheaties has been around for nearly 90 years, but when did they start putting athletes on the cover?

The First Team to be Featured on the Box Isn’t Who You Think It Would Be

Twins Wheaties Box
(Courtesy of General Mills)
What was the first team featured on the front of a Wheaties box? Not perennial champions like the New York Yankees, nor the Boston Celtics, or even the Green Bay Packers. It was the 1987 Minnesota Twins, who defeated the St. Louis Cardinals in seven games to win the World Series. Wheaties flew off the shelves in the Upper Midwest with Minnesota fans grabbing more than 500,000 boxes within a few days. (General Mills is based in Minnesota, so there may have been a home field advantage)

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