Broadway, Inc.

With shows like Legally Blonde and Wicked, the era of the name-brand musical is in full swing

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For Dori Berinstein, one of the producers of the musical version of Legally Blonde, it comes down to finding the best possible story and then figuring out how to tell it. "Both Legally Blonde the musical and Legally Blonde the film celebrate this amazing heroine who goes on a mission of discovery," says Berinstein, who captured contemporary Broadway in a 2007 documentary, ShowBusiness: The Road to Broadway. "Figuring out how to tell the story on a stage, live and in front of an audience, is a completely different thing. It's extraordinarily challenging, and it's not any different, really, than creating an original story."

New York City-based writer Stephanie Murg contributes to ARTnews and ARTiculations,'s art blog.


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