Do you remember the first time you tasted a bagel? I don't. As a kid in the '80s and '90s, I chewed my way through thousands of those boiled-and-baked rings of bread dough. Fresh bagels from
Now a new book by Maria Balinska titled " The Bagel: The Surprising History of a Modest Bread" has made me realize that I narrowly avoided a horrifying fate: If I'd been born a few years earlier, I might have suffered a bagel-less childhood (at least in rural Vermont).
Where was the world's first bagel born? Balinska discounts the
In the United States, bagels arrived with the Eastern European immigrants of the late 19th-century, but didn't emerge from their mostly Jewish niche markets into the mainstream until the 1970s. That was the era when "ethnic food" became trendy, and it was also when an enterprising family named the Lenders began marketing their brand of frozen bagels—"the Jewish English muffin," they called it—to the masses through witty television ads.
In 1984, Lender's Bagels were selling so well that Kraft Foods bought the company, which was a delicious marketing opportunity (Kraft makes Philadelphia cream cheese, so the merger "was billed as 'the wedding of the century,'" Balinska writes, complete with a mock ceremony between a tubby "bride" named Phyl and an eight-foot bagel named Len). By the mid-'90s, bagels were a multibillion-dollar industry in America. Despite our best efforts at low-carb diets, we're still addicted (though our love for frozen bagels has, well, cooled).
Bagel loyalties can run deep and fierce. Balinska describes the horror with which some New Yorkers greeted the advent of frozen bagels: "How can that be a bagel? A doughnut dipped in cement and then frozen?"
A truly good bagel, wrote one critic, should be "a fairly small, dense, gray, cool and chewy delight that gave jaw muscles a Sunday morning workout," not the pillowy monstrosities now preferred by "a public too lazy to chew."
Personally, I've become a bit of a bagel snob, after spending a year in Manhattan for grad school and discovering the joys of fresh, chewy bagels. My favorite ones come from the legendary H&H Bagels bakery on the West Side, which I was thrilled to discover are also available from at least one DC deli counter. I still get nostalgic and cave in to those squishy grocery-store bagels from time to time, but they really only taste good as a canvas for cream cheese.
What's your idea of a "real" bagel?
*"For the record, it's 28 seconds," my dad wrote to inform me after he spotted this post. Also, he takes issue with my comment that he never cooks -- he claims he once created a casserole called the Sugar Pops Tuna Wiggle. I can only presume my brain has tried to block out that traumatic memory.