How a Small Tweak Made Lego the Toy You Know Today

Once a company of only 10 employees, Lego is now one of the most recognized brands on the planet-valued at over 14 billion dollars. But none of this could have been possible without Lego's revolutionary approach to play and commerce. (3:28)

Latest Videos

Preview thumbnail for video'The Long Conversation 2018: Mercedes Lopez-Morales Interviews Bei Yang
The Long Conversation 2018: Mercedes Lopez-Morales Interviews Bei Yang (12:49)
Preview thumbnail for video'The Long Conversation 2018: Liz Cottrell Interviews Carla Hayden
The Long Conversation 2018: Liz Cottrell Interviews Carla Hayden (11:50)
Preview thumbnail for video'The Long Conversation 2018: Obi Felten Interviews Danny Hillis
The Long Conversation 2018: Obi Felten Interviews Danny Hillis (10:57)
Preview thumbnail for video'The Long Conversation 2018: Jessica Matthews Interviews Roy Wood, Jr.
The Long Conversation 2018: Jessica Matthews Interviews Roy Wood, Jr. (11:21)
Preview thumbnail for video'The Long Conversation 2018: Larisa Martinez Interviews Michael Govan
The Long Conversation 2018: Larisa Martinez Interviews Michael Govan (10:59)
Preview thumbnail for video'The Long Conversation 2018: Danny Hillis Interviews Liz Cottrell
The Long Conversation 2018: Danny Hillis Interviews Liz Cottrell (11:56)
Preview thumbnail for video'The Long Conversation 2018: David Rubenstein Interviews Scott Bolton
The Long Conversation 2018: David Rubenstein Interviews Scott Bolton (10:20)
Preview thumbnail for video'The Long Conversation 2018: Bruce Friedrich Interviews Laura Esserman
The Long Conversation 2018: Bruce Friedrich Interviews Laura Esserman (12:30)
Preview thumbnail for video'The Long Conversation 2018: Alfre Woodard Interviews Bruce Friedrich
The Long Conversation 2018: Alfre Woodard Interviews Bruce Friedrich (11:23)