A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade — or annoy
From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy.
You don’t need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating “boom moments” — transcendent instants when sound connects with a listener’s emotional core.
The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guests’ experience; how Chili’s restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang’s engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound.
The Smithsonian Institution has entered affiliate agreements with the companies listed in our holiday shop, and earns a fee for every purchase made from following any link from these gift guide pages and making a purchase on the affiliate site. This fee helps fund Smithsonian’s activities.
All products on the Smithsonian magazine Store are sold through affiliates. All returns, defects, or inquiries about products should be directed to the affiliate. The Smithsonian is not responsible for and has no control over affiliate transactions. Please note that these vendors operate independently of the Smithsonian and may have their own privacy policies. When you visit their websites, you leave our Website and no longer will be subject to our privacy and security policies. The Smithsonian is not responsible for the privacy or security practices or the content of other sites, and such links are not intended to be an endorsement of those sites or their content.