Dataclysm: Who We Are (When We Think No One's Looking)
A New York Times Bestseller
An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making
Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.
For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.
In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.
Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.
ISBN 10: 0385347375
The Smithsonian Institution has entered affiliate agreements with the companies listed in our holiday shop, and earns a fee for every purchase made from following any link from these gift guide pages and making a purchase on the affiliate site. This fee helps fund Smithsonian’s activities.
All products on the Smithsonian magazine Store are sold through affiliates. All returns, defects, or inquiries about products should be directed to the affiliate. The Smithsonian is not responsible for and has no control over affiliate transactions. Please note that these vendors operate independently of the Smithsonian and may have their own privacy policies. When you visit their websites, you leave our Website and no longer will be subject to our privacy and security policies. The Smithsonian is not responsible for the privacy or security practices or the content of other sites, and such links are not intended to be an endorsement of those sites or their content.
More from Books