Why You Like What You Like

Researchers are cooking up experiments to learn what might explain which foods we love and which foods we hate

We are adamant in our likes and perhaps even more adamant in our dislikes. But why? (Bartholomew Cooke)
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Our taste, our liking, begins in utero, Gillette points out. In one oft-cited study, babies were more likely to show a preference for cereal made with carrots if their mothers drank carrot juice during pregnancy or while nursing. Deciding or feeling or acting upon what we like, it seems, begins the very day we are born. We spend the rest of our lives sorting out how we feel about everything else.


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