Virtual Reality | smithsonianmag.comhttps://www.smithsonianmag.com/rss/tag/virtual-reality-1/RSS feed for Virtual RealityenFri, 24 Apr 2026 18:20:25 +0000Why Do We Love Movies? This New 'Smart' Movie Theater Tracks Viewers' Brain Waves and Heart Rates to Find Outhttps://www.smithsonianmag.com/smart-news/this-new-smart-movie-theatre-is-tracking-audiences-brain-waves-and-heart-rates-to-create-more-engaging-films-180988614/Researchers at the University of Bristol are studying the appeal of the cinema-watching experience by turning one theater into a biometric laboratoryFri, 24 Apr 2026 18:20:25 +0000https://www.smithsonianmag.com/smart-news/this-new-smart-movie-theatre-is-tracking-audiences-brain-waves-and-heart-rates-to-create-more-engaging-films-180988614/