Marketing | smithsonianmag.comhttps://www.smithsonianmag.com/rss/tag/marketing/RSS feed for MarketingenTue, 25 Aug 2026 12:42:32 +0000In Some Trattorias in Italy, Diners Can Enjoy a Meal and Take the Plate It Was Served on Home as a Souvenirhttps://www.smithsonianmag.com/travel/in-some-trattorias-in-italy-diners-can-enjoy-a-meal-and-take-the-plate-it-was-served-on-home-as-a-souvenir-180989386/The Piatti del Buon Ricordo, or “Plates of Good Memories,” tradition dates back to 1964, when a clever marketer came up with it to encourage Italians to travel across the country and taste regional dishesTue, 25 Aug 2026 12:42:32 +0000https://www.smithsonianmag.com/travel/in-some-trattorias-in-italy-diners-can-enjoy-a-meal-and-take-the-plate-it-was-served-on-home-as-a-souvenir-180989386/