International Swimming Hall of Fame Museum

One Hall of Fame Drive, Fort Lauderdale, FL 33316 - United States



This museum of swimming is a multi-faceted attraction with exhibits featuring the world’s largest, one of a kind collection of objects d’art, rare photos, posters, films, swimsuits, medals, trophies, and other aquatic related artifacts dating from the days of Ancient Assyria to modern times.


SMOKE ON THE WATER: How the sport of swimming and its Olympic champions were used by the Tobacco industry to promote the sale and use of Tobacco Products by women.

This exhibit details the insidious Tobacco Industry public relations campaigns of the early 1900’s that turned the image of cigarettes from being “coffin nails” into “Torches of Freedom.” Just as the ancient prejudice against women wearing a practical swimming suit and learning to swim has been removed, NOW boasted advertisements, American Intelligence can remove the ancient prejudice against women smoking cigarettes by lighting one up.

As swimming was known as the most healthy form of exercise, it was only natural that the tobacco industry would recruit swimmers as celebrity endorsers for their unhealthy products. The exhibit features a large collection of color advertisements that were featured in the comic sections of newspapers telling the story of Olympic swimmers and divers and how cigarettes helped helped them become champions. Unfortunately, we know many became addicted and later paid for their endorsements with lung cancer or heart disease.

The exhibit, like all good history, provides an important lesson as the same type of campaign is being used today by the “vape” phenomena that promote vaping as a healthy alternative to smoking - without mentioning the consequences of nicotine addiction.

Photography Exhibit - Who Shot The Swimmers: A history of swimming through the photographic lens

Photographs, memorabilia, display floor and wall panels and Olympic uniforms highlight over 600 individuals inducted into ISHOF since 1965 representing the aquatic disciplines of swimming, diving water polo and synchronized swimming as athletes, coaches and contributors.

This houses the largest collection of bronze sculptures in the aquatic theme, including R. Tait MacKenzie and Professor Joseph Brown of Princeton University. Includes many award sculptures commissioned by the renowned Kalos Kagathos Foundation of California. Walls and panels are lined with award winning oil paintings and lithographs.


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