Museum Leads
Participating Museums and Cultural Institutions receive the following promotional benefits:

Free Qualified Leads
Up to 5,000 Smithsonian magazine subscriber names in your market for a one-time use. Names can be targeted based on geographic selections. Please be aware that these are physical mailing addresses (not email addresses).

Online Promotion
Your venue will have a dedicated page with contact information, images and exhibit information within on the dedicated Museum Day site.

Extensive Promotion
The Museum Day program will receive extensive promotion through Smithsonian magazine and, combined with a public relations effort, all of which yielded over 843 million media impressions in 2021.

Bringing in New Visitors
66% say they would visit that museum again
66% of ticket holders visited that museum for the first time on Museum Day
96% of visitors that participated in 2021 will attend Museum Day 2022
98% of visitors will recommend Museum Day to a friend

Monetary Gains
50% spent money at the participating venue
86% brought one or more guests with them to the museum

Satisfaction and Success
95% of museums that participated in 2021 said they will participate in Museum Day 2022
81,452 tickets downloaded in 2021

Source: Survey Monkey, September 2021