We are thrilled that your venue is participating in Museum Day on Saturday, April 4, 2020. Participating museums can expect to receive their promotional packets by mid-March. Please check back soon for additional materials.

Museum Day Logos

Horizontal Logo (900x300) JPG | PNG | EPS
Horizontal Museum Day logo

Secondary Logo (1225x1000) JPG | PNG | EPS
Secondary Museum Day logo

Social Media Logo (1200x630) JPG
Sized for Facebook and Twitter posts, includes date. If your museum chooses to create a Facebook event, invite @MuseumDay to co-host so they appear on our Facebook Event's page. Title the event "Smithsonian Magazine Museum Day". Let us know if you have any questions regarding social promotion.

Brand Guidelines PDF
Please review before using the Museum Day logo. For questions, email

Promotional Materials

Promotional Flyer PDF
Print and display at your school, community center, museum, etc. to generate excitement around Museum Day

Counter Card PDF
Participating museums will receive a printed counter card in the mail by mid-March to display at your venue on Museum Day. Please notify your Saturday staff about your museum's participation in Museum Day and place the counter card in a prominent location. To generate interest in the event, display counter card leading up to Museum Day.

Example Ticket PDF
Ticket provides general admission for two people at the listed venue on Saturday, April 4, 2020. Tickets will be available to download on the Museum Day website February 27th - April 4th. Tickets appear the same whether printed or displayed on a smartphone.

Press Release Template DOCX
Customizable press release announcing your museum's participation in Museum Day 2019

5,000 Subscriber Names Form PDF
Complete and return this form to to receive the 5,000 Smithsonian magazine subscriber names you were offered (physical mailing addresses, not emails). We will begin fulfilling list requests after Museum Day has taken place on April 4, 2020. Please allow three (3) weeks for delivery. Please use your museum name as the file name when submitting.

Earth Optimism

Museum Day goes beyond getting visitors through museum doors—it acts as a springboard to empower and help advance the hopes and ambitions of the public. This year, we have chosen to theme the event around the Smithsonian Earth Optimism.

Museum Programming Ideas:

  • Host a lecture or panel discussion discussion about social environmental justice
  • Screen a film in which the environment plays a key role
  • Host an exhibition with a focus on its environmental themes
  • Host a crafts booth that allow those to create a piece using sustainable materials
  • Create a scavenger hunt of pieces in your collection that showcase earth optimism
  • Host a nature walk among your organization's grounds