Benefits

Museum Leads
Participating Museums and Cultural Institutions receive the following promotional benefits:

Free Qualified Leads
Up to 5,000 Smithsonian magazine subscriber names in your market for a one-time use. Names can be targeted based on geographic selections. Please be aware that these are physical mailing addresses (not email addresses).

Online Promotion
Your venue will have a dedicated page with contact information, images and exhibit information within Smithsonian.com on the dedicated Museum Day site.

Branded Promotion
The Museum Day program will receive extensive promotion across Smithsonian Media, both through Smithsonian magazine and Smithsonian.com, which yielded over 1.7 billion media impressions in 2019.

Extensive Promotion
Public relations outreach combined with online and print promotion drive consumers to learn more about your museum.

Bringing in New Visitors
70% say they would visit that museum again
64% of ticket holders visited that museum for the first time on Museum Day
96% of visitors that participated in 2019 will attend Museum Day 2020
99% of visitors will recommend Museum Day to a friend

Monetary Gains
97% spent money at the participating venue
89% brought one or more guests with them to the museum

Satisfaction and Success
93% of museums that participated in 2019 said they will participate in Museum Day 2020
324,922 tickets downloaded in 2019
23 mayors across the country deemed 9/21/19 as Museum Day

Source: Survey Monkey, September 2019