Now, Let the “Olympics” of Sports Startups Begin

Eight companies from around the world specializing in athletics will compete in Rio de Janeiro for a 100,000 Euro prize

(Halo Neuroscience)

Since May, the Hype Foundation, a group that promotes entrepreneurship, has hosted eight competitions in cities around the globe to find the most innovative startup in the world of sports and athletic training. More than 70,000 companies across 46 countries applied for the regional competitions, with sponsors, partners and judges from the investment, sports and technology fields selecting eight to 10 competitors for each regional contest.  

The winners of these regional contests will convene in Rio for the finals on August 24. One finalist will emerge from the jury-selected pitch contest with the €100,000 grand prize and six months of hands-on mentorship from leading UK investment firm, MG Partners Ltd.

RideOn, winner of Middle East competition held in Tel Aviv, Israel

Israeli augmented reality startup RideOn wants to promote safe slopes and better skiing in any condition. Founded in 2014 by Alon Getz and Ori Kotek, the company’s specialty ski goggles offer a heads-up display with options for a map overlay to plot your route, spot and message other skiers and obtain information about nearby ski lodges. Think of them a bit like Google Glass designed specifically for hitting the powdery slopes. The goggles are WiFi enabled and include a camera for recording your downhill descent without worrying about attaching (or buying) a separate camera, like a GoPro.


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