Marc Teerlink speaks at Smithsonian magazine's 2015 Future Is Here Festival
Dr. Marc Teerlink, MBA/MBI, is Chief Business Strategist for IBM’s Watson Group. Together with clients, he articulates the vision and leads transformational projects in which the data ownership, trust, usage and monetization have proven to be crucial elements for the successful competitive differentiation of an enterprise. Marc has more than 25 years’ professional experience as a business manager, consultant and change leader. He is a recognized business and thought leader with a successful track record in analytics-driven sales and marketing transformation for clients from leading firms in the Professional Services Industry (Tax, Audit & Legal). consumer packaged goods (CPG), retail, consumer electronics, Oil & Gas and telecommunications industries. Marc’s client role varies from transformation executive to data scientist to marketologist as he leverages his cognitive, big data and analytics subject matter expertise.
Marc teaches an MBA course in advanced consumer marketing, has published numerous papers, is a frequently requested boardroom speaker and has been actively involved in the taking to market of IBM's Watson Project, which won the American game show “jeopardy!” in February 2011.