Persuaded that guilt alone won't get Americans to pay more for environmentally friendly coffee, importers are trying a market approach by giving farmers the tools to grow better beans
June 2004 |
By Katherine Ellison
Sign up for regular email updates from Smithsonian magazine, including free newsletters, special offers and current news updates.
Smithsonian.com expands on Smithsonian magazine's in-depth coverage of history, science, nature, the arts, travel, world culture and technology. Join us regularly as we take a dynamic and interactive approach to exploring modern and historic perspectives on the arts, sciences, nature, world culture and travel, including videos, blogs and a reader forum.