Share
Digg
StumbleUpon
RedditA visitor to the south end of the Strip in Las Vegas sees a number of objects against the night sky: the spotlight atop the pyramid-shaped Luxor Hotel, so bright it is said to be visible from outer space; the gold block letters, each several stories high, of the MGM Grand sign; the hotel Excalibur's glowing, jewel-toned turrets.
Easy to miss in the high-voltage spectacle is a small sign at the entrance to a dark and empty tract a few blocks from the MGM. "Tropicana Mobil Park," it reads, in crisp red-and-blue neon, glowing as cheerily as it has for some 40-odd years. In a few hours, it will be gone.
At six the next morning Brian Paco Alvarez, interim curator, and Dan Romano, facilities manager, of the Neon Museum wait for the "sign guys," as Alvarez calls them, to cut down the sign. Developers, who plan to put high-end shops on the site, have donated it to the Neon Museum. Established in 1996, the museum has rescued and preserved nearly 200 vintage neon signs, most of which are stored on three acres off North Las Vegas Boulevard.
Alvarez, 31, and Romano, 44, are native Las Vegans—a minority in the nation's fastest-growing city—and they share a fondness for its unselfconscious extravagance as well as a feeling of protectiveness. Alvarez, who used to be the curator of the Liberace Museum, at the other end of the Strip, is nattily dressed on this late November day in a windsor cap and muffler. He gazes admiringly at the sign, whose neon tubes are fashioned into two-foot-high letters and mounted on a kidney-shaped box. "It's a great example of Googie," he says of the part space-age, part tiki-hut design popular in the 1950s and '60s.
When the demolition crew arrives, the men approach their task unceremoniously, cranking up the crane and hooking the sign to a cable. A lanky guy with a droopy mustache straps himself into the bucket of a cherry picker. After dramatically lighting a welding torch with his cigarette, he cuts through the pylon supporting the sign, and it dangles from a hook.
Someone asks a worker, whose name is Warren Donlon, if he plans to take the sign down the Strip, the most direct but busiest route to the museum. "Hell, yeah!" he says with a grin.
A few minutes later, the sign, secured upright to a flatbed trailer, bumps out of the lot and rolls grandly past the New York, New York's Statue of Liberty; past the Bellagio's spectacular fountains with an eight-acre Lake Como replica; past Treasure Island's frigate, yawing in a miniature sea; and on past the dappled piazza of the Venetian. None of those attractions was even built when the trailer park's sign was first bolted to a pole on what was then the outskirts of town.
Probably the most eye-catching symbol of midcentury American kitsch, neon signs trace their heritage to 1910, when the French chemist Georges Claude invented the neon lamp by applying an electric discharge to a sealed tube of neon gas. Soon after Las Vegas got its first neon sign, in 1929, hotels, restaurants and casinos began trying to outshine one another. A half century ago, the city's sun-bleached motels and casinos, dwarfed in the daytime by the sweep of the sky and the expanse of the desert, came brilliantly, cartoonishly alive after dark.
Comments