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Bruce Mozert “My imagination runs away with me,” says Mozert (in an undated photograph). His underwater stills shaped the image of Silver Springs for more than four decades.

Bruce Mozert / University Press of Florida

  • Travel

The Life Aquatic with Bruce Mozert

When the photographer gazed into the crystalline waters of Silver Springs, Florida, in 1938, he saw nothing but possibilities

  • By Gary Monroe
  • Smithsonian magazine, May 2008

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    underwater image of man looking through window at woman underwater

    The Life Aquatic with Bruce Mozert

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    The Life Aquatic with Bruce Mozert

    Gary Monroe

    When the photographer gazed into the crystalline waters of Silver Springs, Florida, in 1938, he saw nothing but possibilities

    Related Links

    Silver Springs

    Related Books

    The Underwater Photography of Bruce Mozert

    by Gary Monroe
    The University Press of Florida
    (Gainesville, Florida), 2008

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    Central Florida has many clear springs, but in the 19th century, Silver Springs also had location, location, location: connected to the outside world by the Silver, Ocklawaha and St. Johns rivers. After the Civil War, steamship-borne tourists including the likes of President Ulysses S. Grant and Harriet Beecher Stowe would flock to the springs to marvel at the sight of aquatic life seemingly suspended in space. Through the first few decades of the 20th century, whether they came by rail or by car, tourists continued to go to Silver Springs. But by the 1930s, the place needed a new image—or images—to keep them coming. For almost half a century, Bruce Mozert supplied those images.

    Mozert was born in Newark, Ohio, in 1916 and followed his sister Zoë to New York City in the mid-'30s; she became a renowned pinup artist, he a photographer. On his way to an assignment in Miami in 1938, he detoured to Silver Springs because he'd heard that Johnny Weissmuller was filming one of his Tarzan movies there. Mozert says that when he stuck out his hand to shake Weissmuller's, the former Olympian responded by hoisting him in the air. Eventually, the movie star left; Mozert stayed.

    He likes to say that he "took to photography like a duck takes to water." But "like a fish" might be closer to the mark. At Silver Springs, Mozert pioneered underwater photography, building waterproof housings that allowed him to go deep with a camera in hand. For some 45 years (except for service with the Army Air Forces during World War II), he created scenes of people—comely young women, for the most part—talking on the phone, playing golf, reading the newspaper...underwater, all the better to show off the wondrous clarity of Silver Springs' waters.

    "Everything has a picture in it, a sellable picture," Mozert says. "All you got to do is use your imagination." To create bubbles in a champagne flute, he would stick some dry ice or Alka-Seltzer in the glass; to simulate smoke rising from a grill, he used canned condensed milk. "The fat in the milk would cause it to rise, creating ‘smoke' for a long time," he says. With his meticulous production values and surreal vision, Mozert cast Silver Springs in a light perfectly suited to postwar America—part "Leave It to Beaver" and part "The Twilight Zone." His images anchored a national publicity campaign for the springs from the 1940s through the '70s; competing against water-skiing shows, dancing porpoises, leaping whales and hungry alligators, Silver Springs remained one of Florida's premier attractions, the Disney World of its day. Then, in 1971, came Disney World.

    It's hard to compete with the corporate colossus 90 miles south, but Silver Springs is still in business. So is Bruce Mozert. Almost every day he drives the 11 miles between his Ocala home and his studio near the springs, where he mainly digitizes customers' home movies. In 2004, he published a calendar featuring his work—photographs of young women posing under preternaturally clear water. He also takes the occasional commission for aerial photographs; at 91, he pilots the plane himself.

    Gary Monroe wrote Silver Springs: The Underwater Photographs of Bruce Mozert, published in April.

    Central Florida has many clear springs, but in the 19th century, Silver Springs also had location, location, location: connected to the outside world by the Silver, Ocklawaha and St. Johns rivers. After the Civil War, steamship-borne tourists including the likes of President Ulysses S. Grant and Harriet Beecher Stowe would flock to the springs to marvel at the sight of aquatic life seemingly suspended in space. Through the first few decades of the 20th century, whether they came by rail or by car, tourists continued to go to Silver Springs. But by the 1930s, the place needed a new image—or images—to keep them coming. For almost half a century, Bruce Mozert supplied those images.

    Mozert was born in Newark, Ohio, in 1916 and followed his sister Zoë to New York City in the mid-'30s; she became a renowned pinup artist, he a photographer. On his way to an assignment in Miami in 1938, he detoured to Silver Springs because he'd heard that Johnny Weissmuller was filming one of his Tarzan movies there. Mozert says that when he stuck out his hand to shake Weissmuller's, the former Olympian responded by hoisting him in the air. Eventually, the movie star left; Mozert stayed.

    He likes to say that he "took to photography like a duck takes to water." But "like a fish" might be closer to the mark. At Silver Springs, Mozert pioneered underwater photography, building waterproof housings that allowed him to go deep with a camera in hand. For some 45 years (except for service with the Army Air Forces during World War II), he created scenes of people—comely young women, for the most part—talking on the phone, playing golf, reading the newspaper...underwater, all the better to show off the wondrous clarity of Silver Springs' waters.

    "Everything has a picture in it, a sellable picture," Mozert says. "All you got to do is use your imagination." To create bubbles in a champagne flute, he would stick some dry ice or Alka-Seltzer in the glass; to simulate smoke rising from a grill, he used canned condensed milk. "The fat in the milk would cause it to rise, creating ‘smoke' for a long time," he says. With his meticulous production values and surreal vision, Mozert cast Silver Springs in a light perfectly suited to postwar America—part "Leave It to Beaver" and part "The Twilight Zone." His images anchored a national publicity campaign for the springs from the 1940s through the '70s; competing against water-skiing shows, dancing porpoises, leaping whales and hungry alligators, Silver Springs remained one of Florida's premier attractions, the Disney World of its day. Then, in 1971, came Disney World.

    It's hard to compete with the corporate colossus 90 miles south, but Silver Springs is still in business. So is Bruce Mozert. Almost every day he drives the 11 miles between his Ocala home and his studio near the springs, where he mainly digitizes customers' home movies. In 2004, he published a calendar featuring his work—photographs of young women posing under preternaturally clear water. He also takes the occasional commission for aerial photographs; at 91, he pilots the plane himself.

    Gary Monroe wrote Silver Springs: The Underwater Photographs of Bruce Mozert, published in April.


     
    Comments

    I read this article in the Smithsonian I got in the mail today. I thought these pictures were fascinating and I decided to go to the website posted in the book. What a great article idea!!

    Posted by Hannah on April 26,2008 | 02:45PM

    To my surprise, I opened up my Smithsonian magazine only to find an article about my uncle, Bruce Mozert, "The Life Aquatic With Bruce Mozert". As a child, I can remember traveling down to Silver Springs and watching him photograph so many scenes under water. It was a nice trip down memory lane, and a nice tribute to his accomplishments in underwater photography.

    Posted by Jim Meyer on April 28,2008 | 11:33AM

    We went to Silver Springs about a year ago while we were visiting our son, who lives in Gainesville. We lingered over the many photographs of the movie stills in the museum/gift shop when we were there, but today looking at the photos by Mr. Mozert was enchanting. Silver Springs evokes a sort of melancholy memory of time gone by and yet the water is still stunningly clear and beautiful and the park is quite an enjoyable place to see. Thanks for the glimpse into the past that has a strangely surreal feel to it.

    Posted by Kim Strausser on April 29,2008 | 06:12PM

    Why don't we have more people like this? This man is incredible.

    Posted by Julie Blanchard on April 29,2008 | 10:37PM

    We lived in Ocala for almost 10 years and were pleasantly surprised in finding the springs, not just Silver Springs which is one of the most famous. The natural springs of Florida are one of the states' best kept secrets. Most tourists have a view of Florida just from the coastline. The natural springs are a whole other world and one that shouldn't be missed. Visit as many as possible!

    Posted by Shannon Fuchs on April 30,2008 | 06:57AM

    Wow! Bruce Mozert is truly a genius. What imagination! Thank you Smithsonian for bringing his work to your readers.

    Posted by Barbara on May 1,2008 | 02:37PM

    My mother learned to swim in the 1930s at Silver Springs. Her brother lured her out onto the diving board to look at the fish, pushed her in, told her to swim and walked away. She knew he wouldn't come in after her, so she swam. Silver Springs was a frequent Sunday afternoon destination for my family, and I thought I was truly grown up when I was allowed to ride my bike the five miles from home to the Springs by myself. The Springs are part of my soul. It was always so amazing to look down into that clear deep water.

    Posted by Ellen Lindow on May 1,2008 | 06:16PM

    Great article...How can I get a print or two of the photographs???

    Posted by Steve Perry on May 3,2008 | 08:22AM

    Being a fifth generation Florida native with first generation arriving in the Marion County area in the 1860's, I was especially proud to see our area highlighted in the Smithsonian. Perhaps this will add to the incentive to continue to protect and preserve our beautiful natural resource, Silver Springs.

    Posted by Laura Priest-Roberts on May 4,2008 | 07:55AM

    People need to visit Florida clearwater springs. They truly are amazing and refreshing especially in late July/August when it is sweltering outside.

    Posted by L.Mac on May 19,2008 | 06:46AM

    I am a native Floridian and often visited Silver Springs while growing up in Orlando during the 50's and 60's. However, Silver Springs - like all public facilities in the State of Florida - was segregated and off limits to African-Americans, thus Blacks were confined to an area of the Springs called "Paradise Park". I am writing a memoir and doing research on segregated recreational facilities, tourist traps, beaches, and amusement parks like Silver Springs and Paradise Park in the "Sunshine State". Can you help? Thanks Sam Jennings

    Posted by Samuel A. Jennings on May 22,2008 | 10:38AM

    I picked up this magazine and was very pleasantly surprised. I am the daughter of Bud and Patsie Boyett who worked with Bruce for years at the Publicity Department of the Springs. The Springs was the playground for my brother and I (Vic). I have very fond memories of the movies, pictures, publicity (of which we were in some of those). I have boxes and boxes of pictures of those days including many of Bruce's pictures. My Dad and brother have both passed away, my mother lives with me and my son. Bruce if you read this please contact me by my email, we would love to see you and the Springs again. Great article, Mom and Dad both are in the new book on Weeki Wachee. Hope to talk to you soon. Rebecca(Becky)Boyett Gonzales

    Posted by Rebecca Boyett Gonzales on June 3,2008 | 05:50PM

    My mother, Mary Shepherd Thomas was one of the underwater models for Bruce. She was raised in Miami but came to Silver Springs for a photo shoot. That is how she met my Dad, Clifford (Little Diz) Thomas. She now lives in Tennessee with me. She is 90 years old and still swimming!

    Posted by Helen T. Brower on June 8,2008 | 01:49PM

    I was so pleased to see this wonderful article in your magazine. Silver Springs brings back fond childhood memories! The Author, Gary Monroe will be autographing this book at A Step Back in Time, St. Augustine, FL (904.810.5829) on August 30, 2008 from 6-8pm.

    Posted by Joyce Ferrigno on July 11,2008 | 09:03AM

    Hi there, I wanted to draw your attention to a story Gracie Leavitt wrote about Bruce Mozert where we added a link to your website (http://www.smithsonianmag.com/travel/da-life-aquatic.html). You can find the story at; http://www.orangelifemagazine.com/bruce-mozert-underwater-photographer/ Gwyneth Jones Managing Editor

    Posted by Gwyneth Jones on August 29,2008 | 02:29PM

    Bruce Mozert is a national treasure. If you'd like to see a fabulous video with Bruce documenting his amazing life check out this link: http://growingbolder.com/media/entertainment/movies/deep-sea-cinema-2734.html

    Posted by Racher on September 8,2008 | 01:02PM

    Bruce is not only a legend in underwater photography,he is an outstanding civic leader.He helped to start the Boys & Girl's Club,He Started the Silver Springs Lions Club.He is a Life Member,aMelvin Jones Honorary,Foundation Life Member,and the clubhouse is named The Lion Bruce Mozert Clubhouse, At 91, Bruce is still our Christmas Project Chair, Our Sight(eye glasses)Chair,Program Chair,our Foundition President, and a very active member.He is loved by all.Bruce is our club Photographer, he is at every project shoting photos. He is our historian,and he has kept a photo history of our activities.Lions is his second love next to photography..John Lovill Past President,Past District Governor 35L

    Posted by john lovill on September 14,2008 | 11:22AM

    What a wonderful grouping of comments I've read here! I'm still inspired by all that my Papa was able to accomplish. What many don't know is that he rode a motorcycle down to Florida for that freelance gig and had all of his belongings with him, much of which was stored in a ruck sack. In route however, the ruck sack was stolen. He quite literally started with nothing. I am Travis S. Mozert, son of Robert Bruce Mozert, Jr., son of Robert Bruce Mozert, Sr. Mr Mozert is my grandfather.

    Posted by Travis Mozert on December 1,2008 | 11:36AM

    To email Bruce Mozert directly send to mozertstudio@atlantic.net.

    Posted by Bruce Mozert on December 2,2008 | 10:59AM

    I grew up with the Mozert's in Ocala. Bobby Mozert and I were the same age and played together. I have really enjoyed this article and the pictures. It really takes me back to when we used to go swimming at Silver Springs and at their lakehouse at Little Lake Weir nearby. Bruce Mozert is definitely one of the great photography talents.

    Posted by Pamela Windspirit on December 17,2008 | 01:11PM

    I also grew up in Ocala and spent many happy hours at Silver Springs. My family's name is Altman and we also lived on Little Lake Wier. The old lake house is still owned by my family, the Orr's of Ocala. My brother Billy Altman was a lifeguard at Silver Springs. Billy was bitten by a dog that a tourist brought to the springs. He had to take rabies shots and a bad reaction left him paralyzed.He lived at the lake house with my mother Ruth Altman until his death. We were at the springs often and Bruce Mozert took several pictures of Billy and myself. I would love to here from anyone who may know if any of those pictures still exist. My name is Margaret Altman Baer and I can be reached by email fatemountain@gmail.com I would love to here from anyone who remembers the good ole days at Silver Springs.

    Posted by Amanda Buscemi on December 29,2008 | 10:52AM

    My Aunt Irma Zaebst and her husband Al Zaebst lived near Silver Springs in the 1940's and 1950's and as a young boy I visited several times. One can only imagine the wonder a boy from Columbus, Ohio felt when seeing the monkeys, riding the glass bottom boats, handling a large snake at Ross Allen's, and swimming in the crystal clear water. We also visited Wekiwatchee Springs, fished the river, rode the jungle cruise (for which Uncle Al provided the wild animals)and was amazed by the mermaids.For the past twenty years I have lived in florida and sincerely hope that the fresh water springs can be protected and saved.

    Posted by Neal Noethlich on May 23,2009 | 01:50PM

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