Where the Hell Is Matt? Everywhere.
Meet Matt Harding, the man behind the viral video sensation, who has traveled the world, dancing like no one has before
- By K. Annabelle Smith
- Smithsonian.com, August 13, 2012, Subscribe
In 2005 when Matt Harding heard that a video he made of himself dancing in front of international landmarks across the globe was blowing up on YouTube, he had one question:
"What’s a YouTube?”
The video, “Dancing 2005,” had over 650,000 views when Harding discovered it—a lot for the earliest days of the popular video-sharing site. The imposter, posing as Harding, took the video from Harding’s personal website, created a fake PayPal account and was asking for donations.
“I tracked the guy down and I said, ‘Hey, I don’t know who you are, but I’m pretty sure you’re not me,’” Harding laughs. “He wrote back to me and said that he had collected $235 in donations and he’d be willing to share 5 percent of it with me.”
But perhaps the most amusing part for Harding was that the series of dorky dancing clips was a joke at first—a fun way to remember the trip he took across Southeast Asia after quitting his job as a video game designer. His travel companion prompted him to do the dance midway through the journey, and the idea stuck.
“I made the video just as a memento,” Harding says. “I certainly didn’t think the video was going to speak to people in any profound and interesting way like it ended up doing.”
Three videos, a Stride Gum sponsorship and hundreds of countries later—as well as the birth of his son, Max, somewhere in between—Harding is still dancing.
After a four-year hiatus from Internet stardom, in which most of his fans probably wondered where the hell he was, Harding came out with a fourth video in the series titled “Where the Hell Is Matt” earlier this summer.
But this time it’s different—he’s learned the dances of the countries he’s visited and a heck of a lot about the world in the process. In this Q&A with Smithsonian.com, Harding breaks down the evolution of his videos, why he thinks the world is safer than it’s ever been and what dancing with the world really means to him.
In your earlier videos, it’s just you dancing in front of landmarks. But in your latest one, your family has a large presence. Why the change?
It means a lot of different things to me on a bunch of different levels. There are a lot of things I wanted to say. The last shot of me with my girlfriend, Melissa, and my son, Max, on my shoulders is me, in one sentence, saying, “This is really important to me.” A lot of people watch the video and they are sort of waiting for the other shoe to drop, waiting for a sponsor’s logo to pop up in the end, to see who paid for this. I funded the video myself and I wanted people to know that there’s not a corporate message here—this matters a lot to me. It’s an expression of what I believe is important and what I want to pass on to my kid and my family—this is what I think really matters.
What really makes it personal is how hard Max is laughing when he’s on your shoulders—it is just absolutely beautiful to watch.
I get a lot of concerned mothers warning me about shaken baby syndrome. If they only knew how much that kid shakes—he does it on his own. [Laughs]
But that shot always gets to me, too, actually—especially the first time I showed it in front of an audience. I usually have to get up and talk after showing the video, and I’m always a bit choked up.
I also realized that if I didn’t put Max in the video, he was going to be annoyed at me for the rest of his life. We [Melissa and I] kind of went back and forth: Did we want to be that exposed? It’s our yard, it’s my son—it’s a really delicate thing, but I also realized that there’s a flip side if he’s shut out of it. It’s a little weird to have the whole world looking at your kid saying, “Hey, your son’s really cute,” but it’s turned out really well.
What else is different about your latest video?
There is a darkness in this one that is really a big part of the video. I don’t think it would work without it. And that’s something we struggled with because the tone comes largely from the music. If it’s all happy, happy, joy, joy, it feels very wrong when you’re looking at places like Rwanda or Afghanistan, where you’ve got to acknowledge the darkness. The power of dance and laughter allows us to process, cope with and transcend all of the bad stuff.
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