Reinventing Rio
The dazzling but tarnished Brazilian city gets a makeover as it prepares for the 2014 World Cup and 2016 Olympic Games
- By Alan Riding
- Photographs by Eduardo Rubiano Moncada
- Smithsonian magazine, September 2010, Subscribe
(Page 6 of 6)
I took the cable car up to the home of Antônia Ferreira Santos, who was selling local handicrafts. She showed me her rooftop garden of herbs and medicinal plants. My final stop was at a little square where 11 boys and 5 girls of the local samba school were practicing drumming. With Carnaval only two weeks away, there was no time to waste.
Just how many of the city’s roughly 1,000 favelas can be “pacified” by 2016 is unclear. Of course if Rio is to fully exploit its potential as a tourist destination, it must do more. It needs an up-to-date airport, better transportation and greater overall security, as well as new hotels and easier access to popular sites like the Corcovado.
One man who believes in getting things done is the city’s new cheerleader, Eike Batista, an oil and mining magnate and reputedly Brazil’s wealthiest man. After working mainly abroad for years, he returned home in 2000 and, unusually for a Brazilian industrialist, chose to live in Rio rather than São Paulo. “I said at the time, ‘I’m going to spend my millions to fix this city,’” he recounted when I called on him at his home overlooking the Botanical Gardens. In a city with little tradition of individual philanthropy, he started by spending $15 million to help clean the lagoon.
In 2008, Batista bought the once-elegant Hotel Glória, which is now undergoing a $100 million makeover. He then acquired the nearby Marina da Glória, a port for leisure boats, and is modernizing it at a cost of $75 million. He is putting up two-thirds of the estimated $60 million it will take to build a branch of a top-flight São Paulo hospital and has invested $20 million in movie productions in Rio. Over a dinner with Madonna last November, he committed $7 million for her children’s charity. He even built his own Chinese restaurant a mile from his home. “It’s difficult to fly to New York once a week to eat well,” he said with a laugh.
So, yes, things are stirring in Rio. Plans and promises are in the air, objectives are being defined and, thanks to the Olympics, a deadline looms to focus the mind. True, not all Cariocas support the Rio Olympics: they fear that massive public works will bring massive corruption. But the countdown has begun and Cariocas have six years to prove they can change their city for the better. When the Olympic flame is lit in Maracanã on August 5, 2016, a verdict will be returned. Only then will they know if the entire exercise was worthwhile.
Alan Riding was the Brazil bureau chief for the New York Times. He now lives in Paris. Eduardo Rubiano Moncada grew up in Cali, Colombia. He travels the world on assignment.
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Related topics: Crime Poverty Renovation and Restoration Brazil
Additional Sources
“Gangland; Who Controls the Streets of Rio de Janeiro?” John Lee Anderson, The New Yorker, Oct. 5, 2009









Comments (7)
"The beaches are also strikingly heterogeneous: people of all income levels and colors mix comfortably"
It is good that there are no armed clashes between races over beach blanket space, but it would be extremely unusual to have a major public beach with zero crime and for that crime to have no demographic characteristics. As for as the teeming shantytowns, the best measure of progress would be a decline in their populations, as well as in Rio generally.
Posted by Thomas Michael Andres on January 9,2012 | 11:49 PM
My 23 year old daughter has lived in Copacabana since July of this year. Initially apprehensive, she has adapted to her surroundings and remains aware of what occurs around her. I read this article with great interest, and have found that much of what has been written here supports her tales of 'life in Rio'...not exactly what she expected, but interesting and lively all the same.
Posted by Cindy on October 20,2010 | 11:17 PM
Never having been to Rio, I found this article fascinating. To see an entire city, for the most part, see the good in their environment and want to, as a group, improve upon what has already been done is so positive. I wish my city would be able to unite with that type of vision in mind.
Posted by Barbara Mongan on October 4,2010 | 09:38 PM
Current event
Posted by Mrs. Pullen on October 1,2010 | 04:10 PM
It's interesting that Río has the opportunity to be shown as a modern and pacific city; However, until I read this article, I had no idea Rio was seen as an abandoned and dangerous city. As an average person, I have (had) the idea that Río is a fun place to live in, great known for it's beaches and festivals.
Posted by Luis on September 15,2010 | 09:27 PM
I live in Rio, and I have lived in many other places in the world, including Metropolitan Detroit, Michigan.
From my perspective, generally speaking, I don't see a whole lot of differences between Rio's problems and those of the City of Detroit (and other cities in the world), the only exceptions being that Rio is full of life and beauty and many friendly people and Detroit is not.
Posted by Susan on August 28,2010 | 06:20 AM
Terrible!
Posted by Alex on August 23,2010 | 03:23 PM