Reinventing Rio
The dazzling but tarnished Brazilian city gets a makeover as it prepares for the 2014 World Cup and 2016 Olympic Games
- By Alan Riding
- Photographs by Eduardo Rubiano Moncada
- Smithsonian magazine, September 2010, Subscribe
(Page 3 of 6)
Yet even if the Olympics are a triumph for Rio, and Brazil does unusually well in medals, there is always the morning after. What will happen to all those splendid sports installations after the closing ceremony on August 21, 2016? The experience of numerous Olympic cities, most recently Beijing, is hardly encouraging.
“We’re very worried about having a legacy of white elephants,” said Carlos Roberto Osório, the secretary general of the Brazilian Olympic Committee. “With the Pan American Games, there was no plan for their use after the games. The focus was on delivering the installations on time. Now we want to use everything that is built and we’re also building lots of temporary installations.”
Rio already has one embarrassing white elephant. Before leaving office in late 2008, César Maia, then the mayor, inaugurated a $220 million City of Music in Barra, designed by French architect Christian de Portzamparc. It is still not finished; work on its three concert halls has been held up by allegations of corruption in construction contracts. Now the new mayor has the unhappy task of completing his predecessor’s prestige project.
At the same time, Paes is looking to finance his own pet project. As part of a plan to regenerate the shabby port area on the Baía de Guanabara, he commissioned Spanish architect Santiago Calatrava, renowned for his sculptural forms, to design a Museum of Tomorrow, which would focus on the environment and, hopefully, be ready for the 2012 Earth Summit. His initial designs were unveiled this past June.
New museums with bold architecture have long been an easy way of raising a city’s profile. Rio’s Modern Art Museum on the Aterro do Flamengo did that in the 1960s. Since the 1990s, Oscar Niemeyer’s UFO-like Contemporary Art Museum in Niterói has been the main reason for tourists to cross the bay. And construction will soon begin on a new Museum of Image and Sound, designed by the New York-based firm Diller Scofidio + Renfro, on Copacabana’s Avenida Atlántica.
Culture is the one area where Rio holds its own in its decades-old rivalry with São Paulo, its larger and far richer neighbor. São Paulo boasts the country’s most important universities, newspapers, publishing houses, recording companies, theaters and concert halls. But Rio remains the cradle of creativity; Brazil’s dominant television network, Globo, is headquartered in the city and employs a small army of writers, directors and actors for its ever-popular soap operas. Also, Globo’s nightly news is beamed across Brazil from its studios in Rio. But more importantly, as “a city that releases extravagant freedoms,” in Piñón’s words, Rio inspires artists and writers.
And musicians, who play not only samba, choro and now funk, but also bossa nova, the sensual jazz-influenced rhythm that gained international fame with such hits as Antônio Carlos Jobim’s “Girl from Ipanema.” One evening, I joined a crowd celebrating the reopening of the three cramped nightspots in Copacabana—Little Club, Bottle and Baccarat—where the bossa nova was born in the late 1950s.
“Rio remains the creative heart of Brazilian music,” said Chico Buarque, who has been one of the country’s most admired singer-composers for over 40 years and is now also a best-selling novelist. São Paulo may have a wealthier audience, he says, “but Rio exports its music to São Paulo. The producers, writers and performers are here. Rio also imports music from the United States, from the Northeast, then makes it its own. Funk, for instance, becomes Brazilian when it is mixed with samba.”
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Related topics: Crime Poverty Renovation and Restoration Brazil
Additional Sources
“Gangland; Who Controls the Streets of Rio de Janeiro?” John Lee Anderson, The New Yorker, Oct. 5, 2009









Comments (7)
"The beaches are also strikingly heterogeneous: people of all income levels and colors mix comfortably"
It is good that there are no armed clashes between races over beach blanket space, but it would be extremely unusual to have a major public beach with zero crime and for that crime to have no demographic characteristics. As for as the teeming shantytowns, the best measure of progress would be a decline in their populations, as well as in Rio generally.
Posted by Thomas Michael Andres on January 9,2012 | 11:49 PM
My 23 year old daughter has lived in Copacabana since July of this year. Initially apprehensive, she has adapted to her surroundings and remains aware of what occurs around her. I read this article with great interest, and have found that much of what has been written here supports her tales of 'life in Rio'...not exactly what she expected, but interesting and lively all the same.
Posted by Cindy on October 20,2010 | 11:17 PM
Never having been to Rio, I found this article fascinating. To see an entire city, for the most part, see the good in their environment and want to, as a group, improve upon what has already been done is so positive. I wish my city would be able to unite with that type of vision in mind.
Posted by Barbara Mongan on October 4,2010 | 09:38 PM
Current event
Posted by Mrs. Pullen on October 1,2010 | 04:10 PM
It's interesting that Río has the opportunity to be shown as a modern and pacific city; However, until I read this article, I had no idea Rio was seen as an abandoned and dangerous city. As an average person, I have (had) the idea that Río is a fun place to live in, great known for it's beaches and festivals.
Posted by Luis on September 15,2010 | 09:27 PM
I live in Rio, and I have lived in many other places in the world, including Metropolitan Detroit, Michigan.
From my perspective, generally speaking, I don't see a whole lot of differences between Rio's problems and those of the City of Detroit (and other cities in the world), the only exceptions being that Rio is full of life and beauty and many friendly people and Detroit is not.
Posted by Susan on August 28,2010 | 06:20 AM
Terrible!
Posted by Alex on August 23,2010 | 03:23 PM