Business

The Independent Bookstore Is Not Dead Yet

Membership in the American Booksellers Association is up

Still from Coca-Cola advertisement

American History Museum Scholar on the History of the "I'd Like to Buy the World a Coke" Advertisement

The commercial that closed out the series finale of "Mad Men," explained

Prototype of the original Jogbra

The First Jogbra Was Made by Sewing Together Two Men's Athletic Supporters

An archive collected from the sports company reveals that the bra gave a boost to women's athletics

Using millions of images and machine learning, Orbital Insight is able to estimate global oil surplus, weeks ahead of traditional estimates, by analyzing the shadows on the floating lids of oil tanks.

A Startup Wants to Track Everything From Shoppers to Corn Yields Using Satellite Imagery

Orbital Insight, founded by a NASA and Google veteran, is quick to predict crop failures and estimate the current global oil surplus

Navajo activist Delores Wilson opposes development on land she holds sacred: “You don’t want to anger the Holy Beings there.”

Who Can Save the Grand Canyon?

A holy war is being fought over a proposal to build a $500 million commercial development, on the rim of America's natural treasure

What Is the Most Influential Oscar Dress of All-Time?

Far from being a sideshow of the awards hoopla, the fashion of the Academy Awards means big business for designers

A chart of chocolate future prices since Valentine's Day, 2014

The Economics of Chocolate

Before becoming a kiss, bar, or hot drink, cocoa gets shipped, stashed, smashed, and, most critically for producers and consumers alike, commodified

Even A/C Can't Keep Our Economies From Slacking Off on Hot Days

As global warming turns up the temperature on the planet, it's going to be tougher to get anything done

Look How 30 Years of Automation Changed How Crayons Are Made

"Mister Rogers' Neighborhood" showed how people made crayons. Today, crayon-making is a robot's job

Virgin Galactic unveils SpaceShipTwo, the world's first commercial manned spacecraft at the Mojave airport on December 7, 2009.

Virgin Galactic's Aggressive Plan to Get Back in the Air

The company hopes to resume flying with a new ship by summer 2015

Billionaire Richard Branson is interviewed after unveiling Virgin Galactic's SpaceShipTwo in Mojave, California December 7, 2009.

What SpaceShipTwo's Crash Means for Virgin Galactic And Private Spaceflight

Private spaceflight may see tighter federal regulation

A worker installs filters on an experimental carbon capture and storage project in Spremberg, Germany, July 19, 2010.

It’s Still Possible to Stop the Worst of Climate Change

Say so long to fossil fuels

Virgin Galactic's SpaceShipTwo during its initial unveiling in 2009.

Virgin Galactic's SpaceShipTwo Just Crashed in California

The private spaceflight company was testing a new fuel for their experimental spaceship

Twitter Payments Will Put Hashtag Activists on the Spot

Maybe it's time to actually #DoSomething

Alibaba has launched its initial public offering on the New York Stock Exchange this morning.

Three Short Answers to Why Alibaba's Worth So Much

Alibaba just raised $21.8 billion during its initial public offering

SpaceX's Dragon V2 crew capsule was unveiled in May

SpaceX and Boeing Will Be NASA Astronauts’ New Ride Come 2017

Commercial companies could take over as early as 2017

Sparks fly during construction of Smithsonian’s National Museum of American History west wing renovation.

Peek Behind the Scenes to Preview the New West Wing at the American History Museum

After years of renovations, the museum begins a reopening of some of its galleries next summer

This Website Wants to Make Your Major Life Decisions for You

The site could help people who just want their decisions validated or who honestly have no idea what to do with themselves

Back in 2005 Virgin Galactic and New Mexico worked out a deal for the state to build a multimillion dollar spaceport. Here's Richard Branson (right) giving Governor Bill Richardson a model airplane to commemorate the occasion.

Delay-Plagued Virgin Galactic Finds Itself Delayed, Again

It will be hard for Virgin Galactic to fly by 2015 without a fully tested rocket engine

Why Networking Can Make You Feel Dirty

Pursuing relationships to forward your career aspirations triggers a sense of moral disgust

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