Business
The Independent Bookstore Is Not Dead Yet
Membership in the American Booksellers Association is up
American History Museum Scholar on the History of the "I'd Like to Buy the World a Coke" Advertisement
The commercial that closed out the series finale of "Mad Men," explained
The First Jogbra Was Made by Sewing Together Two Men's Athletic Supporters
An archive collected from the sports company reveals that the bra gave a boost to women's athletics
A Startup Wants to Track Everything From Shoppers to Corn Yields Using Satellite Imagery
Orbital Insight, founded by a NASA and Google veteran, is quick to predict crop failures and estimate the current global oil surplus
Who Can Save the Grand Canyon?
A holy war is being fought over a proposal to build a $500 million commercial development, on the rim of America's natural treasure
What Is the Most Influential Oscar Dress of All-Time?
Far from being a sideshow of the awards hoopla, the fashion of the Academy Awards means big business for designers
The Economics of Chocolate
Before becoming a kiss, bar, or hot drink, cocoa gets shipped, stashed, smashed, and, most critically for producers and consumers alike, commodified
Even A/C Can't Keep Our Economies From Slacking Off on Hot Days
As global warming turns up the temperature on the planet, it's going to be tougher to get anything done
Look How 30 Years of Automation Changed How Crayons Are Made
"Mister Rogers' Neighborhood" showed how people made crayons. Today, crayon-making is a robot's job
Virgin Galactic's Aggressive Plan to Get Back in the Air
The company hopes to resume flying with a new ship by summer 2015
What SpaceShipTwo's Crash Means for Virgin Galactic And Private Spaceflight
Private spaceflight may see tighter federal regulation
It’s Still Possible to Stop the Worst of Climate Change
Say so long to fossil fuels
Virgin Galactic's SpaceShipTwo Just Crashed in California
The private spaceflight company was testing a new fuel for their experimental spaceship
Twitter Payments Will Put Hashtag Activists on the Spot
Maybe it's time to actually #DoSomething
Three Short Answers to Why Alibaba's Worth So Much
Alibaba just raised $21.8 billion during its initial public offering
SpaceX and Boeing Will Be NASA Astronauts’ New Ride Come 2017
Commercial companies could take over as early as 2017
Peek Behind the Scenes to Preview the New West Wing at the American History Museum
After years of renovations, the museum begins a reopening of some of its galleries next summer
This Website Wants to Make Your Major Life Decisions for You
The site could help people who just want their decisions validated or who honestly have no idea what to do with themselves
Delay-Plagued Virgin Galactic Finds Itself Delayed, Again
It will be hard for Virgin Galactic to fly by 2015 without a fully tested rocket engine
Why Networking Can Make You Feel Dirty
Pursuing relationships to forward your career aspirations triggers a sense of moral disgust
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