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The Man Who Invented Elsie, the Borden Cow

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  • By Carolyn Hughes Crowley
  • Smithsonian.com, September 01, 1999, Subscribe
 

(Page 3 of 3)

Borden died at 72, admired and liked by everyone who knew him, those who thought he was a genius and those who thought he had a screw loose. The Borden Family of Companies, named after Gail Borden, does nearly $3 billion of business a year. It sells industrial chemicals, consumer adhesives, housewares and packaged foods — and licenses other companies to sell milk, ice cream and cheese under the Borden name.

By Carolyn Hughes Crowley


It is an oddly shaped copper kettle officially designated as a "vacuum pan." It sits in a corner of the Agricultural Hall at the Smithsonian's National Museum of American History, a relic of the one great invention by an inveterate tinkerer, almost all of whose other inventions failed.

The man was Gail Borden. The memorable invention was condensed milk, though most of us are more likely to think of its symbol, Elsie, the Borden Cow. Before Borden, milk was a child's food, difficult to keep fresh, likely to carry germs — as Louis Pasteur would prove — impossible to preserve safely for more than a day or two. After Borden received a patent in 1856 for "producing concentrated milk in vacuo," condensed milk became an important part of the dairy industry. For the first time milk could be kept pure and storable without benefit of refrigeration. For the first time, too, it could be distributed over great distances.

Borden was 54 years old that year. He had had little more than a year of formal schooling and possessed no scientific training whatever. But all his life he was consumed with a passion for research, and a desire to improve daily life. Years before Pasteur's experiments, he sensed that a relationship existed between dirt, freshness and the quality of milk. "Milk is a living fluid," Borden would write in 1856, which "as soon as drawn from the cow begins to die, change, and decompose." The perception sharpened in 1851 when, returning from a trip to England, he was devastated at seeing children die aboard his steamer apparently as a result of scanty milk from shipboard cows. He went back to a notion that he had long held that all sorts of foods could be condensed and preserved, which would make them safer.

Borden was not the only one who tried to keep milk from spoiling, but the others generally cooked it in the open air over a hot fire, and it always burned, became discolored or turned sour. Borden's better idea used a vacuum pan similar to the ones he had seen the Shakers of New Lebanon, New York, using as they condensed fruit juice. Inside his vacuum pan a heating coil warmed the milk slowly and evenly, allowing gradual evaporation without excessive heat and scalding. Milk is three-quarters water; after the water had vaporized, what was left was condensed milk.

"Milk will be as common as sugar" on shipboard, he wrote in 1855. After two false starts, he opened a milk condensing factory in Wassaic, New York, and soon was peddling condensed milk door-to-door. He pioneered in its sanitary handling by enforcing strict health guidelines on farmers. If they wanted to sell him milk, he insisted they wash udders thoroughly before milking, sweep barns clean, spread manure away from milking stalls, and scald and dry their wire-cloth strainers morning and night. The milk business boomed. In 1858, the Committee of the Academy of Medicine was quoted as declaring that Borden's milk was "unequaled" in purity, durability and economy.

When the Civil War came, the federal government ordered condensed milk as a field ration; soldiers home on leave told their families about milk that stayed fresh indefinitely. Borden's production of it for the Army never caught up with demand.

By the late 1860s condensed milk had changed the dairy business from a haphazard farmer-to-consumer operation into a major industry. Condensed milk made Borden rich, respected and famous. But that success came only after a series of often ludicrous failures.

One of the first involved his attempt to wipe out yellow fever in Galveston, Texas, where he lived in 1844. That year, his wife, age 32, and 4-year-old son contracted the disease, swiftly sickened and died.

Shocked and grieving, Borden thought hard about yellow fever. It mostly struck in summer, abating after the first frost, and some 60 years before Walter Reed discovered that mosquitoes carried the fever, Borden decided he would simply chill the dread disease out of existence with a giant refrigerator. He planned to use ether as a cooling agent to help cool his fellow citizens back to health. "I mean to keep you for a week as if under a white frost," he wrote. "If we had the refrigerators ready I could lock up every soul in a temporary winter." Fortunately nobody volunteered.

He also launched his "terraqueous machine," a combination wagon and sailboat supposed to run equally well on land or sea. One night he invited guests for a midnight dinner concocted, he explained, out of material "from which, if you knew what they were... you would turn with loathing and horror. I have transmuted even the dirt itself into delicacies." After dinner, Borden led his guests to the machine, a horse and wagon with a mast and a square sail in front rigged with pulleys and a device to make the wheels serve as makeshift paddle wheels. Screaming passengers made him stop at water's edge. On another outing, he rolled the ponderous contraption down into the water, where it instantly capsized, dumping everybody into the Gulf of Mexico.

"Where's Borden?" someone yelled.

"Drowned, I do most sincerely hope. He richly deserves it," a soaking guest responded.

Borden's next try, not an entire disaster, was meat biscuits. In the 1840s he boiled 120 pounds of beef down to 10 pounds, dehydrating it, mixed flour with the residue, kneaded the substance into biscuits and baked them. A navy doctor complained that many people found them "absolutely disgusting," something like melted glue and molasses. Still, during the gold rush, a party of forty-niners carried Borden's biscuits to California, and people ate them on an Arctic expedition. The Scientific American described the biscuit as "one of the most valuable inventions that has ever been brought forward." But the Army, which might have made the biscuit a financial success, decided it was "not only unpalatable, but failed to appease the craving of hunger—producing head ache, nausea, and great muscular depression." The biscuit business failed, driving Borden to bankruptcy in 1852.

"I am entirely out of money," he wrote a friend. "I have had to parcel out my family among my friends and relatives. My wife [his second] is in one place, my daughters in another and every piece of property I have is mortgaged. I labor 15 hours a day." Such failures did not dampen Borden's faith in his inventions. "There is no use in looking back," he told a friend. "If I did, I should soon be dead or in a mad house."

Harking back to his earlier thoughts on condensing and preserving perishables, he began trying to condense everything. "I mean to put a potato into a pillbox, a pumpkin into a tablespoon, the biggest sort of watermelon into a saucer....The Turks made acres of roses into attar of roses....I intend to make attar of every thing."

Sometimes the problem was purely commercial. He condensed 6.5 gallons of apple cider into one gallon, but had few takers. During the Civil War, he broke one of his most rigid rules — no Sunday work — to produce concentrated blackberry juice. He shipped the entire batch for free to Gen. William T. Sherman, who wrote back to thank Borden for doing more than all the Army surgeons to overcome an epidemic of dysentery.

Borden died at 72, admired and liked by everyone who knew him, those who thought he was a genius and those who thought he had a screw loose. The Borden Family of Companies, named after Gail Borden, does nearly $3 billion of business a year. It sells industrial chemicals, consumer adhesives, housewares and packaged foods — and licenses other companies to sell milk, ice cream and cheese under the Borden name.

By Carolyn Hughes Crowley


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Comments (4)

Maybe you can help me I would appreciate it. I have a beautiful green rock that appears to be maybe crystal. It is a bit rough on the top and faceted clear on the sides. the bottom is polished flat opaque. On the top of this stone or rock is a stamped inscription that reads Philadelphia condensed milk. In the center it says "The best in the world" The first. Do you have any idea what company this stone may have come from? It is shaped like a very large egg. From bottom to top it measures approximately 4 1/2 " side to side approximately 3 1/2 " height is approx. 2" It is a light green and lets light pass through. Very beautiful. I guess what I am asking is "Where can I do research on First Philadelphia condensed milk? I can't find much on the computer.

Posted by Paul Sillence on February 20,2011 | 09:57 AM

what type of cow does borden use

Posted by Blake Hawk on May 14,2010 | 01:07 PM

just reading about Elsie on here as I am the caregiver for one of the original ladies that toured with Elsie. Her name is Anne Perrine Webber. She has some very interesting stories she has told me of her travels and wonderfull pictures too. Would be great to have a photo of her sister and her for borden...kinda then and now stuff.

Posted by jo felton on November 4,2009 | 09:53 PM

to whom it may concern,
why can't you get bordens chocolate milk no more i love that stuff.please let me know if you can get in north carolina.

thank you kelly

Posted by kelly ball on September 4,2009 | 02:47 PM



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