How the Pogo Stick Leapt From Classic Toy to Extreme Sport
Three lone inventors took the gadget that had changed little since it was invented more than 80 years ago and transformed it into a gnarly, big air machine
- By Ariel Sabar
- Smithsonian magazine, September 2012, Subscribe
(Page 6 of 7)
Then it came to him: a pogo stick. “I realized that, Hey, yeah, a pound of rubber could store enough energy to bounce a person five to six feet in the air.”
He built a frame with wooden planks from an old Ikea couch. Then he bought a roll of industrial-grade surgical tubing from a medical supply store. He fashioned a spring by looping the tubes from steel anchors at the frame’s bottom to hooks he’d drilled into the piston. When a rider jumped down, the piston would stretch the rubber tubes to four times their resting length.
After a few rounds of improvements, he asked his daughter’s gymnastics coach to give his pogo a bounce. “Within minutes,” Middleton told me, “he was jumping five feet in the air.”
In 2000, he sent a demo video to Irwin Arginsky, the president of SBI Enterprises, manufacturers of the original pogo stick, in upstate New York. SBI officials had belittled earlier efforts to soup up the pogo. “There’s not a heck of a lot you can change on the pogo stick,” Bruce Turk, then SBI’s general manager, told the Times Herald-Record of Middletown, New York, in 1990. “Once you try, you’re in trouble.”
But a decade later, when they sat down and watched Middleton’s video, “our jaws dropped,” Arginsky told me.
SBI Enterprises spent four years and nearly $3 million turning the Flybar into a marketable sporting device. Compared with the Vurtego or BowGo, the Flybar is a complex design involving 12 solid rubber tubes—or “thrusters”—that latch onto mounts surrounding the piston. Individual tubes, which generate 100 pounds of force each, can be slipped off to adjust for rider weight or fear of heights.
Arginsky signed up Andy Macdonald, an eight-time World Cup Skateboarding champion, to field-test and promote Middleton’s stick. Macdonald loved its trampoline-like feel, but broke dozens of prototypes as Flybar’s “crash-test dummy” before he and Middleton arrived at a safe design. The collaboration between skateboarding pro and introverted scientist appears to have had its share of droll moments. “Bruce was the numbers guy—very much the physicist,” Macdonald told me. “He’d be talking in these scientific terms about storage and energy and thrust and per-pound blah, blah, and I’d be like, ‘Yeah, that’s rad, dude.’”
Read about the feud between pogo scientists over "Theory" vs. "The Real World" »
The pogo stick had its heyday in the Roaring Twenties, after Hansburg, its inventor, helped teach Broadway’s Ziegfeld Follies to bounce. The Ziegfeld girls did dance routines on the sticks and staged what was perhaps the world’s first (and last) pogo-mounted marriage.
Along with the red wagon and hula hoop, the stick became iconic of a kind of idyllic American childhood. Still, demand has been mostly earthbound. “You’re not talking about a hot toy,” Arginsky, who bought the company from Hansburg in 1967, told me. “You’re talking about a market that maybe—maybe—we topped out one year at 475,000 units.” And that’s conventional pogos. SBI recently changed its name to Flybar Inc., but the extreme stick represents a “very small fraction” of overall sales.
When I made an electronic search of files at the U.S. Patent Office, I found ideas for a gas-powered internal combustion pogo (1950) and a pogo with helicopter blades “for producing a gliding descent between jumps” (1969). In 1967, a Stanford University engineer unveiled designs for a “lunar leaper,” a 1,200-pound vehicle with a pneumatic shaft that could bounce astronauts, in 50-foot arcs, across the low-gravity surface of the moon. In 1990, a San Jose man patented a pogo that crushes beer cans.
None of these adaptations took; some never got built, others never found a market. But why not? And why have others taken off now? The more I talked to Brown, Spencer and Middleton, the more convinced I became of the importance of culture—and timing. The late 1990s saw the rise of “extreme sports” and a generation of teenage mavericks doing stomach-churning tricks on skateboards, snowboards and BMX bikes. The advent of ESPN’s annual X Games gave currency to phrases like “big air,” “vert” and “gnarly.” Soon the label “extreme” was being attached to every manner of boundary-testing contest, from eating to couponing.
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Comments (4)
i alwaysed liked pogo sticks even though i could only do 2 tricks 1=bounce up and down 2=jump on and off stuff. but it is still fun
Posted by Bryce on September 24,2012 | 08:32 PM
I used to pogo when I was about 6 or 7 years old... Did some really radical stuff like jumping up and down the stairs and picnic benches. One day my mom saw me pounce up the stairs and onto the picnic bench on the porch, from there I launched over the rail for a 12 foot drop, I had no problem with the landing but for some odd reason my stick disappeared after that day ...
Posted by mikem on September 13,2012 | 09:36 PM
Ariel: I was looking for a way to email you. In 1967 I met an inventor, John Ray Wilkinson, who had made a 2-stroke powered pogo stick. I believe the device was published in some motorcycle related publications of the day. It would boost the rider to some considerable height - and though I raced motorcycles at the time, I was unwilling to try the thing myself. I am a designer and builder of unusual engines myself - and have run my engines on karts. One of my engines helped get me a job at McCulloch corp where I designed engines for snowmobiles, motorcycles, karts, helicopters, etc. I can send you some photos of powered pogo sticks (Von Dutch designed one too - don't know if he built his or not). Thanks for the article.... Best regards, Mike David Savin
Posted by Mike Savin on September 5,2012 | 07:53 PM
Wow, I loved this article. Fascinating portrayal of the three very different inventors with three very different paths to successful pogo making.
Posted by Kathy on August 21,2012 | 08:09 PM