Elon Musk, the Rocket Man With a Sweet Ride
The winner of the Smithsonian Ingenuity Award for technology hopes to launch a revolution with his spaceship and electric car
- By Carl Hoffman
- Smithsonian magazine, December 2012, Subscribe
“Five, four, three...” At T-minus three seconds white flames explode from the 22-story rocket. “Two, one. Liftoff.” The night sky erupts with light and fire and clouds of smoke, as nine engines generating 1,320,000 pounds of thrust push the vehicle skyward at NASA’s storied Cape Canaveral launchpad. The road to orbit is short but marked with a series of technical miracles, and the rocket hits them all: 17,000 miles per hour to break from Earth’s atmosphere. First and second stage separation. Second stage ignition. In minutes it’s over: The capsule carrying 1,000 pounds of cargo is in orbit, racing toward a docking with the International Space Station, itself traveling so fast it circles the Earth 15 times a day, the second such flight of the Falcon 9 and its Dragon capsule since May. “It proves that we didn’t just get lucky the first time around,” says the rocket’s chief designer, Elon Musk. “Next year we expect four to five launches, the year after that eight to ten, and the launch rate will increase by 100 percent every year for the next four to five years.” At that rate Musk, a self-taught engineer and Internet whiz kid, will be launching more rockets than even China or Russia.
There are few things more difficult than putting something into orbit. Mercury, Gemini, Apollo, the space shuttle—we think of rockets and we think of the oldest, most staid monoliths: the U.S. government. NASA. Lockheed. Boeing. Space, a frontier so dangerous, so daunting, so complex and impossible, that it belongs not to the realm of lone adventurers and daring entrepreneurs, but to the combined might of the most powerful military industrial complex in the world. Except this rocket wasn’t built or launched by the U.S. government, or even Lockheed or Boeing, but by guys in surfer shorts and T-shirts, overseen by an Internet millionaire. Its flight was historic: the first privately designed, built and launched cargo resupply mission to the ISS. Or, put another way, since the retirement of the space shuttle, a small start-up company’s rocket and space capsule, which cost roughly one-tenth of a space shuttle launch to launch, has become the United States’ sole means of reaching the $100 billion space station. “Our first order of business,” says Musk, sitting in his cubicle in Hawthorne, California, “is to defeat the incumbent, old school rocket companies. Lockheed. Boeing. Russia. China. If this is a chess game, they don’t have much of a chance.”
Musk wants to fundamentally alter the way we travel, the energy we consume and our legacy as earthbound human beings. Listening to the self-confident and boyish 41-year-old wearing blue jeans and a black and white checked shirt rocking back and forth in his Aeron chair, he sounds ridiculous: He talks about nuclear fusion and colonizing Mars and airplanes that take off vertically. You want to slap him, put him in his place, or just laugh and dismiss him, which is what the aerospace industry did when he first announced plans to disrupt an industry so technically difficult and capital intensive that it has belonged to the world’s richest governments.
But Musk looked skyward and said he could build a rocket that would put cargo and humans into orbit cheaper and more reliably than any nation or corporation had ever done before, and that he could do it faster than any other private company. Today he is CEO and chief designer at Space Exploration Technologies, known as SpaceX, whose Dragon space capsule first docked with the International Space Station in May in a test flight, a feat achieved by only three nations and the European Space Agency—and, for now, the United States’ sole means of reaching the ISS without foreign help. SpaceX has sent five rockets into orbit, has $1.6 billion in contracts from NASA, 45 launches on order and employs 2,000 people designing and building more rocket engines than any other company on earth.
When he’s not launching rockets, Musk is disrupting the notoriously obdurate automobile industry (see National Treasure, p. 42). While industry giants like Chevrolet and Nissan and Toyota were dithering with electric-gasoline hybrids, this upstart kid said he would design and manufacture an all-electric car that would travel hundreds of miles on a single charge. The Tesla Roadster hit the streets in 2008 with a range of 200 miles, and the far more functional Model S, starting at $57,000, was introduced in June. It’s the world’s first all-electric car that does everything my old gasoline version does, only better. The high-end model travels 300 miles on a single charge, leaps from zero to 60 in 5.5 seconds, slows from 60 to a dead stop in 105 feet, can seat up to five, has room for mulch bags and golf clubs, handles like a race car and its battery comes with an eight-year, 100,000-mile warranty. If you charged it via solar panels, it would run off the sun. One hundred a week are being produced in a former Toyota factory in Fremont, California, and nearly 13,000 people have put deposits on them.
As if the space and cars weren’t enough to tackle, Musk is simultaneously trying to revolutionize the energy industry as well. He is the biggest investor and chairman of the board of Solar City, one of the largest suppliers of solar energy technology and a key piece of his aim to change not just energy consumption, but energy production.
Musk’s rocket docking with the space station on only its second flight required a “sequence of miracles that was a phenomenal achievement,” says Michael Lopez-Alegria, a former Navy test pilot, a veteran of four NASA space shuttle missions and president of the Commercial Spaceflight Federation.
“Musk said here’s what I’m going to do and he did it,” says Gen. Jack Dailey, director of the Smithsonian National Air and Space Museum. “He’s the real thing and that’s pretty clear now.”
***
Complex pieces of technology are tools, and tools are best thought of as extensions of human hands, which are themselves just extensions of the human mind. And the mind behind Tesla and SpaceX is a self-taught engineer and pioneer of shopping on the Internet. A few steps away from Musk’s cube in a cavernous building where Boeing 747s used to be made are huge extruded aluminum tubes that will soon be rocket bodies, and clean rooms filled with snaking stainless steel that is the heart of rocket motors. This is no Internet dream, no plan, no raw idea, but a place where hundreds of smart, young engineers have been unleashed by Musk, a guy who dropped out of a graduate program in applied physics at Stanford in 1995 to create a company, Zip2, with his brother, Kimbal, which they sold to Compaq Computer for $300 million. His next company, X.com, became PayPal and he was the largest shareholder when it was sold to eBay for $1.5 billion.
Musk walked away with some $180 million and could have taken his newfound wealth and played bocce on the deck of a yacht or tried for the next big thing on the Internet. Except that Musk, put simply, is a little bit weird and always has been. What appears brash self-confidence is simply precocious intelligence and a strangely literal mind mixed with a deep urge to change the world. “Most people, when they make a lot of money don’t want to risk it,” he says. “For me it was never about money, but solving problems for the future of humanity.” He does not laugh or crack a smile when he says this. There is no hint of irony.
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Comments (10)
At bottom, the great contributions of the Elon Musks of the world are (1) that they buy us new alternatives and (2) that they keep those innovations conspicuous enough, long enough, so that we have a decent chance of experiencing the benefits they portend. "Musks" are the antidotes to the toxin Nicolo Machiavelli describes in "The Difficulty of Change." Capital is finite, so what goes into technologies whose twilight is at hand is squandered (except for marginal salvage). Carbon extraction dependent technologies are probably such "sunk" costs in both senses of the word. What's spent yields transient good, enduring harm, and — worst of all — negates capital that could have brought less problematic permanent successor technologies into being sooner. The world's Elon Musks are are teachers. We pay a huge tuition—if we cut their classes—to the Business Office at the School of Hard Knocks.
Posted by Stan Thompson on November 29,2012 | 11:45 PM
Elon Musk has, no doubt, a cadre of super-bright understudies. If it somehow comes to his attention that beginning of the transition of the world's diesel railways to renewably-sourced hydrogen hybrid (hydrail) technology happens just one year sooner, (over the 21-year interval it would take to for the change) would keep about 3 billion barrels of crude in the ground and about 215 million tons of carbon dioxide out of the atmosphere, he might just say, "Hey guys...anyone want a go at this one?" ... and climate change could slow down a bit. Hydrail is not rocket science ... but it can make a material difference in climate impact.
Posted by Stan Thompson on November 26,2012 | 09:01 AM
Elon's comments seem to raise the ire of some people higher than his company does it's rockets. He doesn't though, as far as I can tell, make thoughtless insults like many of the detracting commentators that I've read in forums. He seems to me a simple genius with drive and I use "simple" as a positive trait. Mostly free of pseudo-sophisticated tactfulness he say what he thinks and unlike most of the criticisms of him and/or his company he speaks from some knowledge. It seems to me that he isn't usually against what others want to do with their time and money. He just isn't going to "waste" his on it and says why. Elon Musk wants Mars during his active life, not lay a ground work towards it that a later generation can utilize. He wants to see the world cooking with solar power and driving on electrons within a generation. He's in a hurry. I also keep running across the opinion that somehow he's an irrational dreamer or a con man. These opinions are patently absurd and beneath rational consideration. I honestly believe that he'd like to see Europe, Russia, and ULA make rockets that can compete with his (tempered with self interest)and some of his comments are made as an attempt at a backhanded positive criticism. I don't think that it matters in the long run. He's made a name for history I think and possibly sparked a momentum that'll do great things for the human race, barring politics.
Posted by Les Roark on November 26,2012 | 03:20 AM
I have a dream. In it, Elon Musk has a cadre of super-bright understudies. It somehow comes to Musk's attention that, if the beginning of the transition of the world's diesel railways to renewably-sourced hydrogen hybrid (hydrail) technology happened just one year sooner, then (over the 21-year interval it would take to for the change) about 3 billion barrels of crude would stay in the ground and about 215 million tons of carbon dioxide would not enter the atmosphere. Musk says, "Hey guys...anyone want a go at this one?" And climate change slows down a bit. Hydrail is not rocket science, but it can be more immediate.
Posted by Stan Thompson on November 25,2012 | 05:53 PM
Congratulations to Elon Musk! He truly deserves this award for Innovation, and especially for his courage in the face of many critics. I look forward to the day I can afford a Tesla electric car! Sincerely, Robert Gibbons Washington NC
Posted by Robert Gibbons on November 25,2012 | 09:16 AM
> (see National Treasure, p. 42) What is this, dead tree hour? Looks like Smithsonian needs an internet editor.
Posted by Foo on November 23,2012 | 10:02 AM
Jim; I would love for congress to cut off the EV tax credit as that should save us about $225 million a year. But then lets cut the loop holes and prefential leases for the oil companies at the same time to save 4X that. I would also like to see us cut the special funds for the 3 aircraft carriers now in the Middle East. Which of course pales in comparison to the $1 trillion we spent in Iraq. If we make oil pay for it's true costs there would be no need for EV incentives. Until then let's not cut off our hope for the future.
Posted by David Hrivnak on November 22,2012 | 08:44 PM
"The capsule carrying 1,000 pounds of cargo is in orbit" "... a small start-up company’s rocket and space capsule, which cost roughly one-tenth of a space shuttle launch to launch..." The cargo capacity for the space shuttle was 50,000 pounds. Musk lifts 2% of the shuttle's capacity to orbit while costing 10% as much. How exactly is this a bargain?
Posted by Frank Weigert on November 22,2012 | 06:28 AM
Over the last week week, Elon Musk has insulted Apple, the European Space Agency and called for the government to place an "emissions tax" on internal combustion engine powered vehicles. Such a tax hike would, of course, not apply to his very expensive Tesla electric autos. Musk's demand for an emissions tax is clearly a move aimed at making his taxpayer subsidized electric cars more competitive. Musk apparently owns enough Washington politicians, including the one who lives at 1600 Pennsylvania Avenue, to continue to fearlessly make outrageous statements and predictions without worrying about Congress cutting off his entitlements. If you think Musk only intends to hep cut carbon emissions by calling for that tax, you need to go back to school. What's next from this manipulative and opportunistic "evil genius"? Perhaps he will move on to something like this: "Gentlemen, I give you the Vulcan. The world's most powerful subterranean drill. So powerful it can penetrate the earth's crust, delivering a 50 kiloton nuclear warhead deep into the liquid hot core of the planet upon detonation every volcano on earth will erupt." The Musk Cult continues to expand and gain power, thanks to the journalists and business tech commentators who are easily mesmerized by lofty talk.
Posted by Jim McDade on November 21,2012 | 07:58 AM
You claimed the high end version of the Model S goes from 0-60 in 5.5 seconds. In reality, it goes from 0-60 in 4.4 seconds... Did the oil industry told you to lie about that or what ;p Wouldnt want to make the wasteful gasoline cars look bad right!
Posted by You made a typo on November 21,2012 | 06:00 AM